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Australian Open logo2 Australian Open logo Austopen2017
1995–2007 2007–2016 2016–present

1995–2007

Australian Open logo2
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2007–2016

Australian Open logo
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2016–present

Austopen2017
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The new logo design by Landor Australia deviates from past emblems of the serving silhouette.

2020

AusOpen 2020AustraliaIsOpen
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Toward the end of the 2020 season, Tennis Australia and Clemenger BBDO launched a campaign branding the grand slam temporarily as Australia is Open. The campaign was created to advocate for the Australian tourism market after the peak of the Australian 2019/20 bushfires; a period of time where the nation was being perceived as "entirely on fire" and an unsafe destination.

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