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2016–present |
| 1995–2007 | 2007–2016 | 2016–present |
1995–2007
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SVG NEEDED |
Stacked variant
2007–2016
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SVG NEEDED |
2016–present
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SVG NEEDED |
The new logo design by Landor Australia deviates from past emblems of the serving silhouette.
Monogram
Horizontal variant
Stacked variant
Australian Open - Landor Australia
Presentation video from Landor Australia
Joke logo unveiled on Twitter
October 2016
October 2016
Examples of patterns made from the logo
Street posters
2017
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SVG NEEDED |
2018
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SVG NEEDED |
2019
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SVG NEEDED |
2020
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SVG NEEDED |
Toward the end of the 2020 season, Tennis Australia and Clemenger BBDO launched a campaign branding the grand slam temporarily as australia is open. The campaign was created to advocate for the Australian tourism market after the peak of the Australian 2019/20 bushfires; a period of time where the nation was being perceived as "entirely on fire" and an unsafe destination.
'australia is open' wordmark