LPHI (Laguna Properties Holdings, Inc.)
LPHI was formed in 1991 and was originally established to provide housing needs for employees and junior executives of its parent company, Ayala Land, as well as in its industrial park development, the Laguna Technopark. Its logo mark, which was made up of the letters L and H, wittingly formed the letter A - a strong association to the parent company, Ayala Land.
By July 28, 2006, LPHI had gone beyond Laguna, with residential projects, in key areas like Laguna, Cavite, Paranaque, Batangas, Quezon, and Bicol, to name a few.
So, when Ayala Land rebranded and fresher its logo in 2006, LPHI abandoned its old name and was renamed Avida Land. The newly-renamed company adopted a new logo with the word mark of Avida's name in Optima font with a small leaf-like object on top of the I of the name. Avida also added in the phrase "an AyalaLand company", and a new slogan, "Affordable living at its best", which underscores Avida's new commitment: to provide affordable housing for middle-class Filipinos.
Avida's name is a fusion of the Latin words "ave" (celebrate) and "vida" (life). Therefore, Avida's name means "celebrate life."