Axe | Logopedia



1983–1999	1999–2007	2007–2014	2014–2016	2016–2021	2021–present

Axe is a brand of deodorant and shower gel manufactured by Unilever. It is targeted at young men between the ages of 15 and 25. In the United Kingdom, Ireland, Australia, New Zealand and China, it is marketed as Lynx.

1983–1999[]

1999–2007[]

2007–2014[]

2014–2016[]

Designer:

Elmwood

Typography:

Unknown

Launched:

February 2014

2016–2021[]

2021–present[]

V • T • E

Unilever

Subsidiaries

Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost^{1, 2} | Bovril | Brooke Bond¹ | Brown & Polson | Bru¹ | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delikat | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan¹ | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova² | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf³ | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva² | Weis | Winborgs | Zwan

Other assets:
UStore | Unilever Life | Carver Korea | Unilever Studio | Unilever Entertainment

Notes

¹	Brands exclusively used by Hindustan Unilever in India.
²	Health drinks business acquired from GlaxoSmithKline.
³	Teabags business wholly-owned by Lipton Teas and Infusions, the ready-to-drink business is handled by a joint venture with PepsiCo.
⁴	Now owned by RFM Corporation.
⁵	Now owned by Hormel Foods.
⁶	Now owned by Flora Food Group (Kohlberg Kravis Roberts).
⁷	Now owned by Lipton Teas and Infusions (CVC Capital Partners).
⁸	Joint venture with RFM Corporation.
⁹	Made by Ajinomoto in Japan.
¹⁰	Now owned by The Coca-Cola Company.
¹¹	Now owned by Colgate-Palmolive.
¹²	Now owned by Henkel.
¹³	Now owned by Conagra Brands (US) and Nomad Foods (Europe).
¹⁴	Now owned by Mizkan.
¹⁵	Now owned by Dr. Oetker.
¹⁶	Now owned by Premier Foods.
¹⁷	Now owned by Bel Group.
¹⁸	Now owned by Carozzi Corp.
¹⁹	Now owned by PVH.
²⁰	Now owned by Procter & Gamble.
²¹	Now owned by Revlon, Inc.
²²	Now owned by Fabergé Limited.
²³	Now owned by Nomad Foods.
²⁴	Now owned by Nippon Suisan Kaisha, Ltd.
²⁵	Now owned by Müller.
²⁶	Now owned by Thai Union Group.
²⁷	Now owned by McCormick & Company.
²⁸	Now owned by Conagra Brands.
²⁹	Now owned by FKS Group.
³⁰	Now owned by Kerry Group.