Axis network was first launched as Lippo Telecom in 2001, which was owned by Lippo Group and focusing on operating in East Java only.
This short-lived logo was introduced in 2007 when the network was expanded and moved its headquarters to Jakarta and launched its 3G network as a subsidiary of Maxis.
This logo was introduced in early 2008 when Axis network was first launched nationally as a subsidiary of the Saudi Telecom Company.
Following STC's sale of Axis to XL Axiata on 26 September 2013, the new logo was unveiled on 8 April 2014. The wordmark was retained, but its colour changed from black to purple. The STC logo was dropped and the byline 'Powered by XL' was added.
Following the introduction of XL's new logo on 28 October 2014, the Axis "Powered by XL" logo was also updated with the new XL logo.
On 30 March 2015, XL Axiata unveiled a new logo for the Axis network, with the launch of a new advertising campaign, Iritology, and the slogan Irit Itu Axis (Axis is cheap).
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