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2001–2008 2007–2008 2008–2014 2014–2015 2015–present
2001–2008 2007–2008 2008–2014 2014–2015 2015–present

Lippo Telecom


Lippo Telecom.svg

Axis network was first launched as Lippo Telecom in 2001, which was owned by Lippo Group and focusing on operating in East Java only.



Nts itop logo.jpg

This short-lived logo was introduced in 2007 when the network was expanded and moved its headquarters to Jakarta and launched its 3G network as a subsidiary of Maxis.




Axis logo.png

This logo was introduced in early 2008 when Axis network was first launched nationally as a subsidiary of the Saudi Telecom Company.


Axis logo 2014.svg
April–October 2014

Following STC's sale of Axis to XL Axiata on 26 September 2013, the new logo was unveiled on 8 April 2014. The wordmark was retained, but its colour changed from black to purple. The STC logo was dropped and the byline 'Powered by XL' was added.

October 2014–2015
Axis XL.jpg

Following the introduction of XL's new logo on 28 October 2014, the Axis "Powered by XL" logo was also updated with the new XL logo.


Axis logo 2015.svg

On 30 March 2015, XL Axiata unveiled a new logo for the Axis network, with the launch of a new advertising campaign, Iritology, and the slogan Irit Itu Axis (Axis is cheap).

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