In 1988, Ayala Corporation spun off their land development division into a new real estate company called Ayala Land, Inc. The first logo of the company has a new version of Ayala Corporation's symbol, representing the initials ALI (which stand for Ayala Land, Inc), and the legal name of the company , appearing in a capitalized and in Times New Roman font, below the symbol.
In 2006 - two years after its parent Ayala Corporation modified its own corporate logo - Ayala Land redesigned their logo and put it on a horizontal format, with the L of the Ayala Land symbol now in grey, and with an Ayala Land text gaining a new, modern typography. A new slogan was also launched, entitled, "Enhancing land, enriching lives for more people". Ayala Land's president then, Jaime I. Ayala, said that the brand evolved to "reflect its sharper customer focus and accountability".
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