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Ayala center Lovemall 8e3f97e0eaeb8d7cfac60ad7c923bd96 Ayala Malls Logo Ayala2017 Ayala2018
1990-2003 2003–2006 2006–2009 2009–2017 2017–2018 2018–present


Ayala Center

1990-2003 (corporate logo), 1990-2010/2013 (logos in Makati and Cebu)

Ayala center

Ayala Land's shopping center development and management company was known originally as Ayala Center, which was also the name for its malls in Makati and Cebu, until 2003. The logo would remain in use in the logos of Ayala Center Makati until 2010 and in Ayala Center Cebu until 2013.

Ayala Malls

2003–2006

Lovemall

Ayala Center became Ayala Malls in 2003 and adopted a new slogan, "Lov'emall!"

2006–present

Ayala2017-2

2006–2009 (primary logo), 2006-2017 (secondary logo)

8e3f97e0eaeb8d7cfac60ad7c923bd96

When Ayala Land refreshed its logo in 2006, Ayala Malls launched a revamped logo which has an arc. The logo reflects on the company's malls at that time, Glorietta, Greenbelt, Alabang Town Center, Ayala Center Cebu, and Market! Market! as an integral part of Filipino life. The "Lov'emall!" slogan was also maintained.

2009–2017

Ayala Malls Logo

2017–2018

Ayala2017

In 2017, the “Love’emall” slogan was dropped and instead adopted a new slogan “Feel it, Love it”.

2018–present

Ayala2018

In late 2018, the Ayala Malls wordmark turned into orange.


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