Logopedia
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1990–2004 2003–2010, 2003–2013 (Makati and Cebu) 2004–2006 2006–2009 2009–2017 2017–2018 2018–present
1990–2004 2003–2010, 2003–2013 (Makati and Cebu) 2004–2006 2006–2009 2009–2017 2017–2018 2018–present

Ayala Center[]

1990–2013[]

1990–2004[]

Ayala Malls 1990
Designer:  Unknown
Typography:  Times New Roman (modified)
Launched:  Unknown

Ayala Land's shopping center development and management company was known originally as Ayala Center, which was also the name for its malls in Makati and Cebu, until 2004. The brand was introduced when the newly established Ayala Land started redeveloping the Makati Commercial Center (now known as Glorietta) and integrating nearby Greenbelt to form today's Ayala Center in Makati. 4 years later, Ayala Center Cebu was opened.

In 2001, though, Ayala Land introduced the Ayala Malls brand as an umbrella brand for the two Ayala Centers (in Makati and Cebu) and Alabang Town Center, but there was no logo yet.

2003–2010, 2003–2013 (Makati and Cebu)[]

Ayala center 2003
Logopedia InfoWhite SVG NEEDED
Designer:  Unknown
Typography:  Friz Quadrata
Launched:  2003

While the Ayala Malls brand was launched in 2003, the Ayala Center branding remained in promotions and the logo was refreshed. In 2006, though, Ayala Malls started to promote Glorietta and Greenbelt as one mall (Ayala Center Makati).

The Ayala Center brand is still used in both its complexes in Makati and Cebu. Ayala Center in Makati, however, is now managed directly by Ayala Land, with Ayala Malls now managing its two malls. Ayala Center Cebu, on the other hand, remains under Ayala Malls' management.

Ayala Malls[]

2004–2006[]

AyalaMalls2004
Designer:  Unknown
Typography:  Friz Quadrata
Launched:  2004

The Ayala Malls brand was introduced in 2001, but only got a logo 3 years later, introducing the slogan, "Lov'emall!"

2006–2017[]

2006–2009 (primary), 2009–2017 (secondary)[]

AyalaMalls2006

In 2006, alongside Ayala Land, Ayala Malls launched a revamped logo. The logo reflects on the company's malls at that time, Glorietta, Greenbelt, Alabang Town Center, Ayala Center Cebu, and Market! Market! as an integral part of Filipino life. The "Lov'emall!" slogan - as a result of its campaign's success - was also maintained.

2009–2017[]

AyalaMalls2009

2017–present[]

2017–2018[]

Ayala Malls (2017)

In 2017, the “Love’emall” slogan is no longer used after 13 years.

2018–present[]

Ayala Malls 2018
Designer:  Unknown
Typography:  Custom
Launched:  October 2018

External links[]

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