Ayala Land's shopping center development and management company was known originally as Ayala Center, which was also the name for its malls in Makati and Cebu, until 2004. The brand was introduced when the newly established Ayala Land started redeveloping the Makati Commercial Center (now known as Glorietta) and integrating nearby Greenbelt to form today's Ayala Center in Makati. 4 years later, Ayala Center Cebu was opened.
In 2001, though, Ayala Land introduced the Ayala Malls brand as an umbrella brand for the two Ayala Centers (in Makati and Cebu) and Alabang Town Center, but there was no logo yet.
2003–2010, 2003–2013 (Makati and Cebu)[]
SVG NEEDED
Designer:
Unknown
Typography:
Friz Quadrata
Launched:
2003
While the Ayala Malls brand was launched in 2003, the Ayala Center branding remained in promotions and the logo was refreshed. In 2006, though, Ayala Malls started to promote Glorietta and Greenbelt as one mall (Ayala Center Makati).
The Ayala Center brand is still used in both its complexes in Makati and Cebu. Ayala Center in Makati, however, is now managed directly by Ayala Land, with Ayala Malls now managing its two malls. Ayala Center Cebu, on the other hand, remains under Ayala Malls' management.
Ayala Malls[]
2001–2006[]
Designer:
Unknown
Typography:
Friz Quadrata
Launched:
2004
The Ayala Malls brand was introduced in 2001, but only got a logo 3 years later, introducing the slogan, "Lov'emall!"
2006–2017[]
2006–2009 (primary), 2009–2017 (secondary)[]
In 2006, alongside Ayala Land, Ayala Malls launched a revamped logo. The logo reflects on the company's malls at that time, Glorietta, Greenbelt, Alabang Town Center, Ayala Center Cebu, and Market! Market! as an integral part of Filipino life. The "Lov'emall!" slogan - as a result of its campaign's success - was also maintained.
2009–2017[]
This logo is still used in a few branches
2017–2026[]
2017–2018[]
In 2017, the “Love’emall” slogan is no longer used after 13 years.
2018–2026[]
Designer:
Unknown
Typography:
Custom
Launched:
October 2018
This logo, however, is still used in most branches.
2026–present[]
Horizontal variant
Designer:
Unknown
Typography:
Custom
Launched:
November 21, 2025 (reveal) January 9, 2026 (official)
The new Ayala Malls logo, with the "A" insignia based upon the original 1988 logo, was revealed on November 21, 2025. It was first used in Ayala Malls Nuvali. The full refresh was released on January 9, 2026.
