TV B92 (first era)
Introduced in June 2003.
Introduced on April 23, 2011.
2012-2017 (TV); 2012-2020 (Website)
On March 16, 2012, the purple cube which can be rotated, suddenly appeared in Belgrade. B92 made a speculation, talking about the cube at Knez Mihailova Street in Belgrade. Some promos on B92 started airing from March 17, 2012 to March 18, 2012 and were advertising something. On news at 11 pm on March 18, 2012, it was known that B92 is going to be rebranded on March 19, 2012 and with it, the new logo was launched on the following day of March 19, 2012, as B92 discontinues the short-lived 2011 crystal kryptonite logo in favour of a new logo which was a purple crystal-kryptonite cube which could be rotated in different ways. With this new logo, it also launches a set of colorful idents in order to coincide with its new spring schedule. The new logo was designed by DixonBaxi, who were also behind the new graphics for the channel. The channel also got a new slogan alongside a new theme music composed by Sonic Tree Beograd.
After the channel was renamed to O2.TV on September 11, 2017, this logo continued to be used on the website until the relaunch of the channel as B92 on March 1, 2020. There was an alternitive version of the logo which time to time appeared on the screen.
On August 25, 2017, it was confirmed that B92 would be renamed to O2.TV on September 11. Through a teaser posted on August 30, the logo for the upcoming channel was unveiled. The channel launched on September 11 at 6:30pm.
TV B92 (second era)
In summer 2019 and February 2020, news reported that starting 2020, O2.TV would be reverted back to the B92 name, but in the case of February 2020 reports, the rebrand would take place in early March of the year. Later in the month it was confirmed that the rebrand would take place on March 1.
The channel rebranded on March 1 at 4:00pm CET, however most of the O2.TV-era identity was retained. The logo change even affected the B92.net website which remained unchanged after the channel was rebranded to O2.TV.
| Television channels:
Video-on-demand (Greece): ANT1 Next
Record label: Heaven Music
Serbia:2 Television: Prva Srpska Televizija | Prva Plus | B92 | Prva Max | Prva Kick | Prva Life | Prva Files | Prva World | Radio: Play Radio