The logo was used during newscasts.
- BBC late news, 12 April 1997 - David Boothroyd on YouTube, February 12, 2017
1 May 1997
In May 1997, the BBC used this cross-"e" logo for 1997 general election, just five months before the corporation's rebrand.
The BBC changed the theme tune for their coverage of the election from Rick Wakeman's "King Arthur" to a specially-composed theme; this ended up being unpopular, and was thus reverted im 2005.
After being delayed by the foot-and-mouth outbreak, the local elections were held on 7 June 2001, like the general election itself.
This logo was used on coverage of the 2002 local government elections.
This logo was used on coverage of the 2003 local government elections; the above picture is from the Scottish parliamentary elections.
This logo was used on the 2004 local government elections; the same on-air identity was also used for that year's European Parliament elections coverage.
These graphics were used from the 2005 general election coverage until the 2008 local elections (albeit with slight modifications every year; the design references their then-headquarters Television Centre.
For the 2006 local government elections, more circles were added to represent more political parties than simply the three main parties at the time - Labour, the Conservatives and the Liberal Democrats.
This logo was used for the 2007 local government elections, including the devolved elections; the logo was slightly modified to make the logo more “square” rather than using lines.
2008 (local elections)
The new election branding involved using circles once again.
This logo was used on coverage of the 2009 European Parliamentary elections; the theme tune was Beethoven's Symphony No. 9 - also used as the anthem of the European Union - better known as "Ode to Joy" .
This logo was used on coverage of the 2010 general election.
This logo was used on coverage of the 2011 local government elections and the alternative vote referendum.
This logo was used on coverage of the 2012 local government elections.
This logo was used on coverage of the 2015 general election.
This logo was used on coverage of the 2017 general election.
This logo was used on coverage of the 2019 general election. The font was changed to BBC Reith, which the BBC had been rolling out since 2018. The theme tune returned to Rick Wakeman's "King Arthur" once again, albeit a heavily remixed version.