BBC Three was launched on 9 February 2003, replacing BBC Choice. "THREE" is in a font called 'Helvetica'. The logo was designed by Lambie-Nairn.
Red Bee Media
Gill Sans (BBC logo) Kerater Black Defused Regular
12 February 2008
A new and modern logo for the channel was introduced on 12 February 2008. The word three is now pink and it bears a geometric lowercase appearance. In October 2013, the channel kept this logo, but the on-screen presentation was given a refresh, and this included new idents, graphics and continuity. The channel was broadcast 24 hours a day during the London Olympics in 2012 and the Commonwealth Games in 2014.
As part as the BBC's plan to move BBC Three online on 16 February, a new logo was launched on 4 January 2016. According to BBC Three's head of marketing Nikki Carr, each pillar has meaning as she states, "The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people.".
Reactions were mixed to the new logo with some interpreting it as 'BBC 2!' or 'BBC 11!'. Some viewers noted a scene from a BBC-centralised documentary called W1A, where a design consultant suggests the BBC change their logo to something similar to the new logo. BBC Three released a short video on their YouTube page joking that the video was a direct inspiration. The logo was designed by Red Bee Media.
On 11 February 2019, the BBC confirmed that BBC Three would return to TV, but as a block from Monday to Wednesday at 10:35 pm on BBC One from 4 March.
BBC Three had a slight rebrand incorporating the II! Into the word THREE which was first seen on the BBC Three block on BBC One. The Tricon remained as a secondary logo until 2020, and a modified version of this was used instead
It was announced on 2 March 2021 that BBC Three would return to TV in January 2022 after a six-year break, Subject to Ofcom approval.
BBC Reith Sans
20 October 2021
As part of the BBC’s broadcaster-wide rebrand on 20 October 2021 and in preparation of its return to linear television, BBC Three introduced a new logo, one month before Ofcom announced the final approval of BBC Three relaunch set in 1 February 2022. Like the other BBC channels and services, the new logo uses the proprietary BBC Reith typeface. This logo was only used for a few months before the linear soft relaunch of the original channel.
BBC Creative Superunion
BBC Reith Sans
10 January 2022 (soft launch) 1 February 2022 (official)
BBC Three finally returned to linear television on 1 February 2022. To coincide with this, BBC Three ditched the long running pink color that had been associated with the channel since 2008 in favor of a bright neon green. The tricon has also been substituted for three walking hands, which appeared in the new idents during the launch. Despite these, the launch night's first eight idents were accompanied by a short skit featuring Bimini Bon Boulash and Kitty Scott-Claus (From RuPaul's Drag Race UK) in a studio, introducing programs and guidance in a fun way.