This page only shows primary logo variants. For other related logos and images, see:
|
|
Contents | |||||
|---|---|---|---|---|---|
|
|
|
|
|
|
| 1964–1967 | 1967–1974 | 1972–1974 | 1974–1979 | 1978–1986 | 1986–1991 |
|
|
|
|
|
|
| 1991–1997 | 1997–2001 | 2001–2007 | 2007–present | 2012–present | |
|
Contents | ||
|---|---|---|
|
|
|
| 1991–2007, 2014–2018 | 2007–2018 | 2018–present |
BBC2 (first era)
1964–1967
On 20 April 1964, the launch of the channel was delayed by an infamous power failure in Central London the day before.
1967–1974
On 2 July 1967, the first official colour channel in the UK launched on UHF and with it came a brand new ident.
1972–1974
1974–1979
1978–1986
In December 1978, the BBC introuduced the two curved lines that form the number '2', but it did not become the official logo for BBC2 until April 1979. The logo was phased out on 31 March 1986.
| DESIGNER Oliver Elmes |
TYPOGRAPHY Unknown |
USAGE Official |
BBC Two (first era)
1986–1991
| DESIGNER Alan Jeapes |
TYPOGRAPHY Unknown |
USAGE Official |
The channel wanted to aim programming that was more high brow and sophisticated. As a result, they wanted the new logo to reflect this. The BBC commissioned Alan Jeapes, who was responsible for the title sequence for BBC1's hit soap EastEnders the year before, to create the new look.
BBC2 (second era)
1990 (unused)
1991–1997
| DESIGNER Lambie-Nairn Michael Peters (BBC logo) |
TYPOGRAPHY Custom wordmark ("2") Helvetica (BBC logo) |
USAGE Official |
After 5 and a half years of the dull and worthy identity in 1986, as part of an extensive rebrand to cast off BBC2's "highbrow" tone. Lambie-Nairn launched a brand new set of idents, featuring a numeral '2', which originally lasted for 10 and a half years until they were replaced in 2001. This extensive rebrand occurred on 16 February 1991.
BBC Two (second era)
1997–2001
| DESIGNER Lambie-Nairn |
TYPOGRAPHY Gill Sans |
USAGE Official |
The 1991 ident package was retained following the corporate rebrand of the BBC on 4 October 1997 with a new logo and new idents commissioned. BBC 2 was also renamed as BBC Two.
2001–2007
| DESIGNER Lambie-Nairn |
TYPOGRAPHY Gill Sans |
USAGE Official |
Throughout November 2001, the logo was slightly modified, being stacked and placed inside a purple box. The idents were changed for the first time in 10 and a half years; the "2" symbol stayed the same, but it was given a pair of arms and a "personality". The BBC added to the roster of 4 idents over the years.
2007–present
| DESIGNER Red Bee Media Lambie-Nairn (BBC logo) |
TYPOGRAPHY Avenir Gill Sans (BBC logo) |
USAGE Primary (2007-2018) Secondary (2018-present) |
A new logo was introduced on 18 February 2007, with the typography on the word "TWO" being changed from the Gill Sans typeface to the Avenir typeface, and the box's colour changing violet to teal. The blade "2" has been slightly altered for this look. From 2018 this is now a secondary logo.
2012–present
| DESIGNER Red Bee Media Lambie-Nairn (BBC logo) |
TYPOGRAPHY Avenir Gill Sans (BBC logo) |
USAGE Secondary (2012-2018) Northern Ireland (2015-present) Primary (2018-present) |
The boxless variant of the 2007 BBC Two logo has been used in the promos since 2012 and on the revived 1991 ident package in Northern Ireland from 1 January 2015. On 27 September 2018, BBC Two launched a new look, uses the boxless 2007 logo and ditched its famous "2" icon that has been in use since 1991. The box logo from 2007 is currently used as a primary logo and the "2" symbol resembles a curved wave.
Symbols
1991–2018
1991–2007, 2014–2018
| DESIGNER Lambie-Nairn |
TYPOGRAPHY Custom wordmark |
USAGE Official |
Used from 16 February 1991 to 18 February 2007. From 2001 to 2007, the 1991 2's replaced the white 2, and the few idents had robotic arms. To celebrate its 50th birthday in 2014, BBC Two brought back many old idents, including the 1991-97 and 1997-2001 set of idents featuring the "2". In 2015, the 1991-2001 set of idents and stings were brought back on a more permanent basis.
2007–2018
| DESIGNER Red Bee Media (based on Lambie-Nairn's original design) |
TYPOGRAPHY Custom wordmark |
USAGE Official |
On 18 February 2007, the 1991 "2" symbol was slightly redrawn. From 2015, it was used only on promos and end-boards until 26 September 2018. It was also used on the BBC Two website.
2018–present
| DESIGNER BBC Creative Superunion |
TYPOGRAPHY Based on BBC Reith |
USAGE Official |
A simplification of the '2' as seen in the idents and other on-air presentation elements has been used since 27 September 2018.
BBC Reith Sans and Serif comparison
Striped 2 (1974-1979) | The Computer-Generated 2 (1979-1986) | The TWO (1986-1991) | The 1991 2s (1991-2001/2014-2018) (First run Idents | 50 Years Idents | Second run Idents (Other: NI) | Personality (2001–2007) | Window on the World (2007–2014) | Curve (2018–present) (NI | WA | Defunct: SC) | Christmas Idents (December 1967–present)
|
