Banco de Bilbao Vizcaya Argentaria, also known as BBVA in its current form is a Spanish financial institution founded in 1999 by the merger of two major banks: the BBV (formerly Banco de Bilbao and Banco de Vizcaya) and Argentaria.
Banco de Bilbao[]
1857–1981[]
The first logo of the bank was the letters "BB" in extravagant serif typeface surrounded by a circle and below, the name "BANCO DE BILBAO" in Roman typeface in black.
Alternate logo
1981–1988[]
Then the logo was modified by moving the isotype to the right of the text and the latter surrounded by a blue rectangle and the blue logo.
After the merger with the Vizcaya bank, it became BBV (acronym for Banco Bilbao Vizcaya) and the first logo consisted of the letters "BILBAO-VIZCAYA. BBV" in Futura Condensed typeface with a dot in the script, all colored White on a blue background.
1989–2000[]
Designer:
Artime, Nebot & Capell
Typography:
Unknown
Launched:
January 1, 1989
On January 1, 1989, BBV unveiled their definitive brand.[1]
This logo consisted of the letters "BBV" in a characteristic typeface and below, an arc formed by four stars enclosed in a blue square and below, the name "BANCO BILBAO VIZCAYA" with the same typeface and blue color.
After merging with Argentaria, the square, the four arc-shaped stars and the full name is permanently removed, leaving the acronym now as "BBVA" in blue and with slightly modified typography.
On the 24th April 2019, BBVA unveiled a new logo[3]. This new logo consists of the acronym "BBVA" in a new typeface with the "V" and the "A" in the form of an arrow pointing down and up.
