BBVA Peru was inaugurated in 1951 with the name of Banco Continental and its first logo was a ring circle with a silhouette of South America also in gold color cut by the letters "BANCO CONTINENTAL" in ITC Grouch typeface in gold color and on the right, the same name, but in the left position and also in gold color.
1995–1997[]
Designer:
Unknown
Typography:
Rotis Semi Sans
Launched:
Unknown
In 1995, with the purchase and privatization of the bank at the hands of Banco Bilbao Vizcaya (BBV), now known as Banco Bilbao Vizcaya Argentaria (BBVA), the globe was modified, now formed by a circle and the continent of South America now formed by seven horizontal white lines and below, the name "Banco Continental" in Rotis Semi Sans typeface in blue.
BBV Banco Continental[]
1997–2000[]
Designer:
Unknown
Typography:
Rotis Semi Sans
Launched:
Unknown
In 1997, the logo was modified, eliminating the globe showing South America and replacing to the left the logo of the bank with the BBVA logo (then BBV) of that time, without the stars or the full name of the Spanish bank, surrounded by a blue square.
With the merger of Argentaria with BBV and its subsequent change of name to BBVA, the logo was modified, with the new acronym and with the blue square stretching to a semi-rectangle.
BBVA Continental[]
2011–2019[]
Designer:
Unknown
Typography:
Stag Sans
Launched:
Unknown
In 2011, the word "Banco" was removed from the name to simply be called BBVA Continental.
The logo was modified slightly, the blue semi-rectangle of the logo was removed and the word "Continental" happens to have a typography similar to Stag Sans and with the slightly modified blue tone, occasionally shown with six squares of blue tones that form a rectangle, BBVA alternative institutional logo.
In 2019, with the corporate image unification of BBVA, the logo was changed and renamed BBVA Peru, with the same logo used by its matrix (BBVA with the last two arrow-shaped letters)
The new name and logo was officially introduced on 10th June 2019.[2]