This page only shows primary logo variants.
For other related logos and images, see:


1980–1989 1989–2001 2001–2005 2005–2010 2010–2021 2021–present
1980–1989 1989–2001 2001–2005 2005–2010 2010–2021 2021–present

Black Entertainment Television


BET 1980.svg
Designer:  Cheryl D. Miller
Typography:  Times
Launched:  January 25, 1980

On January 25, 1980, BET was launched as Black Entertainment Television on the Madison Square Garden Network (3 months before it became present-day USA Network). The channel's logo have always incorporated a star.



BET (1993).svg

In 1989, the channel started going by its acronym of BET; the logo is an expanded version of the above.


BET (2001).svg

In 2001, the logo was altered slightly by straightening up the letters, making other alterations to them (such as reducing the spaces within the letters and redrawing the T significantly to account for its re-adjustment) and filling out the star.



BET (2005).svg
Designer:  Push Creative
Click 3X
Typography:  Handel Gothic (modified)
Launched:  January 2005

This overhauled logo was introduced in January 2005, when the network celebrated its 25th birthday. Push Creative and Click 3X were behind the redesign.[1][2]

Despite being updated in 2010, this logo was still used on BET Hip-Hop and BET Gospel until 2015 and 2016, respectively.


BET (2010).svg
Designer:  Unknown
Typography:  Handel Gothic (modified)
Launched:  2010

In 2010 (coinciding with sister channel MTV rebranding with an alteration to its logo), the previous logo was slightly altered to fill in the star.

As of May 2022, this is still used by BET Hip-Hop, BET Networks, BET Press, SHO×BET, and the Paramount+ website, all of which have yet to follow up with the following logo's rebrand.


BET 2021.svg
Designer:  Sibling Rivalry Studio
Typography:  Custom
Launched:  June 27, 2021

This "box" logo was revealed in promos for the 2021 BET Awards. It's the first completely overhauled logo in sixteen years. It has since rolled out to other BET-branded media.


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