BMW was founded in 1913 as Rapp Motorenwerke GmbH, an aircraft engine manufacturer in Germany.[1]
BMW[]
1916–1923[]
Designer:
Unknown
Typography:
ITC Jeepers Regular
Launched:
March 7, 1916
In 1916, the company was renamed as Bayerische Motoren Werke AG and introduces its famous roundel, which combines the circular Rapp Motorenwerke logo and the colors of the flag of Bavaria.[2]
1923–1953[]
1936–1963[]
1963–present[]
1963–1997[]
Designer:
Unknown
Typography:
Helvetica Extended Bold
Launched:
1963
In 1963, the "BMW" lettering was changed to Helvetica Extended Bold, forming the basis of the current version of the logo.
This logo is still used on cars, as well as external signage on dealerships.[3]
2020–present[]
Designer:
Unknown
Typography:
Helvetica Extended Bold
Launched:
March 3, 2020
On March 3, 2020, BMW refreshes its logo with a modern two-dimensional design, resembling the 1963 logo. The black circle was removed, making the logo transparent, the borders and the wordmark are now gray, as well the font was slightly modified. This new style was also adopted by its sub-brands BMW M and BMW i. [4]