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BMW was founded in 1913 as Rapp Motorenwerke GmbH, an aircraft engine manufacturer in Germany.
In 1916, the company was renamed as Bayerische Motoren Werke AG (Bavarian Motor Works) and introduces its famous roundel, which combines the circular Rapp Motorenwerke logo and the colors of the flag of Bavaria.
This logo will still be used in their cars.
On March 3, 2020, BMW refreshes its logo with a modern two-dimensional design, resembling the 1963 logo. The black circle was removed, making the logo transparent, the borders and the wordmark are now gray, as well the font was slightly modified. This new style was also adopted by its sub-brands BMW M and BMW i.
| Part of Jardine Cycle & Carriage (Jardine Matheson)