Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1913–1916 1916–1933 1923–1953 1936–1963 1963–1997 1997–present 2020–present
1913–1916 1916–1933 1923–1953 1936–1963 1963–1997 1997–present 2020–present

RAPP Motorenwerke

1913–1916

BMW 1913.svg
Designer:  Unknown
Typography:  Custom type
Launched:  October 27, 1913

BMW was founded in 1913 as Rapp Motorenwerke GmbH, an aircraft engine manufacturer in Germany.[1]

BMW

1916–1933

BMW 1916.svg
Designer:  Unknown
Typography:  ITC Jeepers Regular
Launched:  March 7, 1916

In 1916, the company was renamed as Bayerische Motoren Werke AG and introduces its famous roundel, which combines the circular Rapp Motorenwerke logo and the colors of the flag of Bavaria.[2]

1923–1953

BMW 1923.svg

1936–1963

BMW 1936.svg

1963–present

1963–1997

BMW Logo.svg
Designer:  Unknown
Typography:  Helvetica Extended Bold
Launched:  Unknown

1997–present

BMW.svg
Designer:  Unknown
Typography:  Helvetica Extended Bold
Launched:  Unknown

The old logo will remain in use on cars.[3]

2020–present

BMW 2020.svg
Designer:  Unknown
Typography:  Helvetica Extended Bold
Launched:  March 3, 2020

On March 3, 2020, BMW refreshes its logo with a modern two-dimensional design, resembling the 1963 logo. The black circle was removed, making the logo transparent, the borders and the wordmark are now gray, as well the font was slightly modified. This new style was also adopted by its sub-brands BMW M and BMW i. [4]

External links

References

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