BMW

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1913–1916	1916–1933	1923–1953	1936–1963	1963–1997	1997–present	2020–present

RAPP Motorenwerke

1913–1916

Designer:  Unknown

Typography:  Custom type

Launched:  October 27, 1913

BMW was founded in 1913 as Rapp Motorenwerke GmbH, an aircraft engine manufacturer in Germany.

BMW

1916–1933

Designer:  Unknown

Typography:  ITC Jeepers Regular

Launched:  March 7, 1916

In 1916, the company was renamed as Bayerische Motoren Werke AG and introduces its famous roundel, which combines the circular Rapp Motorenwerke logo and the colors of the flag of Bavaria.

1923–1953

1936–1963

1963–present

1963–1997

Designer:  Unknown

Typography:  Helvetica Extended Bold

Launched:  Unknown

1997–present

Designer:  Unknown

Typography:  Helvetica Extended Bold

Launched:  Unknown

The old logo will remain in use on cars.

2020–present

Designer:  Unknown

Typography:  Helvetica Extended Bold

Launched:  March 3, 2020

On March 3, 2020, BMW refreshes its logo with a modern two-dimensional design, resembling the 1963 logo. The black circle was removed, making the logo transparent, the borders and the wordmark are now gray, as well the font was slightly modified. This new style was also adopted by its sub-brands BMW M and BMW i.

External links

• Official website