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This page only shows primary logo variants.
For other related logos and images, see:
1913–1916 1916–1923 1923–1953 1936–1963 1963–1997 1997–present 2020–present
1913–1916 1916–1923 1923–1953 1936–1963 1963–1997 1997–present 2020–present

RAPP Motorenwerke[]

1913–1916[]

BMW 1913
Designer:  Unknown
Typography:  Custom type
Launched:  October 27, 1913

BMW was founded in 1913 as Rapp Motorenwerke GmbH, an aircraft engine manufacturer in Germany.[1]

BMW[]

1916–1923[]

BMW 1916
Designer:  Unknown
Typography:  ITC Jeepers Regular
Launched:  March 7, 1916

In 1916, the company was renamed as Bayerische Motoren Werke AG and introduces its famous roundel, which combines the circular Rapp Motorenwerke logo and the colors of the flag of Bavaria.[2]

1923–1953[]

BMW 1923

1936–1963[]

BMW 1936

1963–present[]

1963–1997[]

BMW Logo
Designer:  Unknown
Typography:  Helvetica Extended Bold
Launched:  1963

In 1963, the "BMW" lettering was changed to Helvetica Extended Bold, forming the basis of the current version of the logo.

1997–present[]

BMW
Designer:  Interbrand
Typography:  Helvetica Extended Bold
Launched:  1997

This logo is still used on cars, as well as external signage on dealerships.[3]

2020–present[]

BMW 2020
Designer:  Unknown
Typography:  Helvetica Extended Bold
Launched:  March 3, 2020

On March 3, 2020, BMW refreshes its logo with a modern two-dimensional design, resembling the 1963 logo. The black circle was removed, making the logo transparent, the borders and the wordmark are now gray, as well the font was slightly modified. This new style was also adopted by its sub-brands BMW M and BMW i. [4]

External links[]

References[]


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