BMW M1 was the first car with this model launched in 1972, but there was no special badge for BMW M until 1973. This logo was used on its headquarters.
1973–1978[]
Designer:
Unknown
Typography:
Helvetica Etended Bold
Launched:
May 24, 1973
1978–1993[]
BMW M[]
1993–2020[]
2020–present[]
On March 3, 2020, BMW M flattens its logo to match with the new look of BMW logo.
2022–present[]
Designer:
Unknown
Typography:
Helvetica Etended Bold
Launched:
January 27, 2022
In 2022, to celebrate the 50th anniversary of the BMW M, BMW updated the 1973 logo on their new cars alongside the 2020 logo. While on BMW badges the letters were white, in this logo the letters are silver made of metal.
