BN (formerly known as Biscuiterie Nantaise) is a French brand of cookies and snacks founded in 1896. Its main competitor is LU.
The brand is now produced by the French division of Pladis (formerly United Biscuits, acquired in 1997) after having been owned by several multinational companies like General Mills (1969–1992) and PepsiCo (1992–1997), and long before that, it was a family company.
As BN began to expanded to other snack and cereal products, the corporate logo entitled La Nantaise was shown across its packagings and advertisments from 1984 until 1988.
BETTER LOGO NEEDED
This logo debuted in 1988 as a corporate logo. The sweet biscuits brand then rebranded to le BN until 1998. This logo is still visible in the Vertou factory.
BN biscuit brand logo in 1988 until 1993. Similar to 1957 logo.
The smile icon, similar to other PepsiCo's snack food companies such as Sabritas and Matutano, was briefly added from 1995 until 1996.
Logo for Le BN biscuit brand from 1993 until 1996.
Logo for Le BN biscuit brand from 1996 until 1999.
In 1999, two years after United Biscuits' acquisition with PepsiCo retained its salty snacks division, Le BN reverted its name to BN. It later expanded to other markets such as the United Kingdom and the Netherlands.
Slightly different logo in the UK.
In 2013 (after a 10-year gap) BN returned to UK supermarkets with new packaging and logos, branded as "McVitie's BN". As of 2019, BN are no longer sold in the UK.