For other related logos and images, see:
Designed by AR Saunders.
Designed by Raymond Loewy.
This updated shield logo was introduced in 1989 as part of a new corporate image. It features a lighter shade of green and the new image had more focus on the colour green than its predecessor. The letters "BP" were also italicized. Designed by Siegel & Gale.
In response to negative press on British Petroleum's poor safety standards, BP introduced a brand new corporate logo in March 2000, marking an end to the familiar shield design that had been used since 1930. The company adopted a green sunburst logo known as the "Helios" symbol designed by Landor Associates, symbolizing the Sun's energy referencing the Greek god, while being rebranded as BP ("Beyond Petroleum") plc.