- For the Citytv breakfast television programme, see Breakfast Television.
This page only shows primary logo variants. For other related logos and images, see:
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| 1969–1975 | 1975–1981 | 1981–1991 | 1991–1999 | 1999–2003 | 2003–2019 | 2019–present |
Post Office Telephones
1969–1975
Post Office Telecommunications
1975–1981
British Telecom
1981–1991
BT
1991–2003
1991-1999
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On 2 April 1991, the company unveiled a new trading name: 'BT', accompanied by a new corporate identity designed by Wolff Olins and organisational structure focused on specific market sectors, reflecting the needs of different customers – the individual, the small business or the multinational corporation. The reorganisation was named 'Project Sovereign' to reflect the company’s commitment to meetings customers’ needs – ‘The Customer Is King’. Together with a succession of strategic alliances with telecommunications companies worldwide, these changes gave BT the ability to expand overseas.
1999–2003
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A revised colour palette was used from 1999.
2003–2019
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In April 2003, BT decided to replace the "piper" with a new, more modern logo referred to as the "connected world" as well as making the text slightly darker. It was designed by Wolff Olins and was subsequently used by OpenWorld; BT's internet division before being adopted by the whole company. It was made to embody BT’s five corporate values: trustworthy, helpful, inspiring, straightforward and heart.
- BT pays for the piper then stops the tune - The Telegraph
- BT to drop unpopular piper logo in rebranding - Campaign
- BT unveils new logo - BBC News
- BT drops piper logo - The Guardian
- R.I.P. BT'S Piper - BBC News
- BT calls up a new logo in attempt to escape from 'arrogant' image - The Independent
- BT to replace piper logo - Marketing Week
2019–present
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On 15 September 2016, BT applied for two logos to be trademarked from the Intellectual Property Office. The coloured version below was eventually withdrawn in December 2016, with the above one registered in February 2017. The logo is set to be the centrepiece of the company's first brand shift since 2003, reflecting its move into pay-TV sports and the mobile phone market.
In May 2019, after being delayed for two years, BT officially revealed the new logo after its chief executive, Phillip Jansen, confirmed plans to rebrand the company. It was also confirmed that the new logo will roll out in August of that year. The new logo was first used on BT Sport and it has been used on the website since October 18, 2019.
- BT - Red&White
- Intellectual Property Office - Trade mark number UK00003185788 - (Initial withdrawn variant)
- Intellectual Property Office - Trade mark number UK00003185790 - (Official variant)
- Poundland trolls BT over its incredibly boring new logo that took YEARS to develop - The Sun
- New BT brand comes "full circle" - DWH
- The new minimal BT logo is designed by Paul Franklin at Red&White - Dezeen
- BT unveils new logo after years of work – its name in a circle - The Guardian
- BT Group rebrands to show it’s not just about telecoms - Design Week
- One step beyond - CITMA
External links
BT
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| Divisions Consumer | Business and Public Sector | Global Services | Wholesale and Ventures | Ireland | Italia | EE | Openreach | Plusnet (Mobile) Services BT Sport1 Other Former Defunct 1Pending merger with Eurosport (Warner Bros. Discovery).  |
| Main companies Telekom Deutschland | Electronic Beats | Hrvatski Telekom (Crnogorski Telekom (76.53%) | HT Mostar (39.1%)) | Magyar Telekom | Makedonski Telekom | OTE (40%) | Slovak Telekom | BT (12%) | Magenta Telekom Main services Mobile networks Other brands Absorbed companies Former brands Former subsidiaries
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