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| 1969–1975 | 1975–1981 | 1981–1991 | 1991–1999 | 1999–2003 | 2003–present | 2019–present |
Post Office Telephones
1969–1975
Post Office Telecommunications
1975–1981
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British Telecom
1981–1991
BT
1991–2003
1991–1999
On 2 April 1991, the company unveiled a new trading name: 'BT', accompanied by a new corporate identity designed by Wolff Olins and organisational structure focused on specific market sectors, reflecting the needs of different customers – the individual, the small business or the multinational corporation. The reorganisation was named 'Project Sovereign' to reflect the company’s commitment to meetings customers’ needs – ‘The Customer Is King’. Together with a succession of strategic alliances with telecommunications companies worldwide, these changes gave BT the ability to expand overseas.
1999–2003
A revised colour palette was used from 1999.
2003–present
In April 2003, BT decided to replace the "piper" with a new, more modern logo referred to as the "connected world" as well as making the text slightly darker. It was designed by Wolff Olins and was subsequently used by OpenWorld; BT's internet division before being adopted by the whole company. It was made to embody BT’s five corporate values: trustworthy, helpful, inspiring, straightforward and heart.
2019–present
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SVG version needed
On 15 September 2016, BT applied for the above logos to be trademarked from the Intellectual Property Office. The coloured version was eventually withdrawn in December 2016, with the remaining one registered in February 2017. The logo is set to be the centrepiece of the company's first brand shift since 2003, reflecting its move into pay-TV sports and the mobile phone market.
In May 2019, after being delayed for two years, BT officially revealed the new logo after its chief executive, Phillip Jansen, confirmed plans to rebrand the company. It was also confirmed that the new logo will roll out in August of that year. The new logo was first used on BT Sport and the rest of the brand will also begin to use this logo soon.
- Intellectual Property Office - Trade mark number UK00003185788 (Initial withdrawn variant)
- Intellectual Property Office - Trade mark number UK00003185790 (Official variant)
- The Guardian - BT unveils new logo after years of work – its name in a circle
External links
| BT
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| Divisions Consumer | Business and Public Sector | Global Services | Wholesale and Ventures | Ireland | Italia | EE | Openreach | Plusnet (Mobile) Services Sport Former Defunct  |
| Main companies: Telekom Deutschland | Hrvatski Telekom (Crnogorski Telekom (76.53%) | HT Mostar (39.1%)) | Magyar Telekom | Makedonski Telekom | OTE (40%) | Slovak Telekom | Telekom Romania (54%) (via OTE) | BT (12%) | Magenta Telekom Main services: Mobile networks: T-Mobile: Czech Republic | Netherlands (Ben, Tele2) (75%)1 | Poland | United States (Metro by T-Mobile) Other brand names: Austria: Magenta | Croatia: ERONET (via HT Mostar) | Greece: Cosmote (via OTE) | United Kingdom: EE (via BT)2 Absorbed companies: Former subsidiaries:
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