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Contents

GeneralPostOfficeTelephones PostOfficeTelecomunications BritishTelecom 1981-wordmark BT (1991) BT (1999) BT (2003) BT 2019
1969–1975 1975–1981 1981–1991 1991–1999 1999–2003 2003–present 2019–present


Post Office Telephones

1969–1975

GeneralPostOfficeTelephones

Post Office Telecommunications

1975–1981

PostOfficeTelecomunications


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British Telecom

1981–1991

BritishTelecom 1981-wordmark

BT

1991–2003

1991–1999

BT (1991)

On 2 April 1991, the company unveiled a new trading name: 'BT', accompanied by a new corporate identity designed by Wolff Olins and organisational structure focused on specific market sectors, reflecting the needs of different customers – the individual, the small business or the multinational corporation. The reorganisation was named 'Project Sovereign' to reflect the company’s commitment to meetings customers’ needs – ‘The Customer Is King’. Together with a succession of strategic alliances with telecommunications companies worldwide, these changes gave BT the ability to expand overseas.

1999–2003

BT (1999)

A revised colour palette was used from 1999.

2003–present

BT (2003)

In April 2003, BT decided to replace the "piper" with a new, more modern logo referred to as the "connected world" as well as making the text slightly darker. It was designed by Wolff Olins and was subsequently used by OpenWorld; BT's internet division before being adopted by the whole company. It was made to embody BT’s five corporate values: trustworthy, helpful, inspiring, straightforward and heart.

2019–present

BT 2019

On 15 September 2016, BT applied for the above logos to be trademarked from the Intellectual Property Office. The coloured version was eventually withdrawn in December 2016, with the remaining one registered in February 2017. The logo is set to be the centrepiece of the company's first brand shift since 2003, reflecting its move into pay-TV sports and the mobile phone market.

In May 2019, after being delayed for two years, BT officially revealed the new logo after its chief executive, Phillip Jansen, confirmed plans to rebrand the company. It was also confirmed that the new logo will roll out in August of that year. The new logo was first used on BT Sport and the rest of the brand will also begin to use this logo soon.

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