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BabyFirst was launched as a TV channel on 11 May 2006. The channel originally served as a competitor to BabyTV. BabyFirstTV is a TV channel for babies, toddlers, and their parents. BabyFirst is for babies and toddlers aged 6 months to 3 years to learn and grow.
The font has changed, and BabyFirstTV has brought back their 2006 logo with lighter colours.
In 2019, a more colourful logo was introduced. as it first refreshed the letters "B and F" in the word BabyFirst into lowercase letters, as it's first rebrand since the 2014 new look and rebrand. It still uses the same flower. The font changed once again, and the letters are 4 colours.