Bambi, also known as Koncern Bambi or Bambi A.D (Serbian Cyrillic: Бамби а.д.) is a food manufacturing company headquartered in the town of Požarevac, Serbia. One of its signature products is a biscuit called Plazma, also known as Lane outside of former Yugoslavia. It is currently owned by Coca-Cola HBC.
1967–2006[]
1967–1992[]
|
SVG NEEDED |
In 1968, the company started production of their now famous Plazma biscuit, originally a variation of Plasmon biscuits, and today it is one of their best selling products. In that time, "Plasmon" sued "Bambi" for stealing recipes and forms of cookies. That dispute, which was conducted in Greece, was lost by the Italians. Milos Reljin, a technologist, reduced the weight so that it did not match the "plasmon", and he also changed the recipe, because he added a new ingredient. At that time, a gentleman's agreement was made between the two factories. That "plasmon" bypasses the Yugoslav market, and that "plasma" goes to the western market under the name "lane". The font of the text "Bambi" was also used by the very small Yugoslav band "Bambi band".
1992–2006[]
|
|
SVG NEEDED |
The logo was also used by the Vienna's "KSD Bambi" (Kulturno-Sportsko društvo Bambi), as of today.
2006–present[]
2006–2017[]
The logo was introduced on September 12, 2006.
2017–present[]
The logo was introduced on July 31, 2017.