On September 30, 2021, Bandai Namco Holdings announced a new purpose and envisioning for the company, alongside a new logo that will replace the 2005–2022 logo. The logo's primary color has been changed to magenta, which is meant to represent "diversity and impression", while the text is enclosed in a speech bubble with a new font, which is inspired by Japanese manga.[1] The new logo is expected to debut around April 2022.
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