Logopedia

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Logopedia
1930–1969 1969–1983 1983–1998 1998–2018 2018–present
1930–1969 1969–1983 1983–1998 1998–2018 2018–present

1930–1969[]

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1969–1983[]

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Designer:  Walter Landor & Associates
Typography:  Unknown
Launched:  March 5, 1969

1983–1998[]

Designer:  Unknown
Typography:  Helvetica Black
Launched:  April 8, 1983

1998–2018[]

Designer:  Will Ayres,
Sven Seeger,
Nina Markarian,
Roy Levitt,
Anita Zepetelli,
Robert Wolf for
Enterprise IG
Typography:  Franklin Gothic Condensed
Launched:  October 1, 1998

In 1998, Bank of America was acquired by Charlotte, North Carolina-based NationsBank. Although NationsBank was the nominal survivor, the merged bank took the name and charter of the better-known Bank of America. Introduced in October 1998, the new logo resembles the American flag- although to some observers, the blue area on the flag represents the letter B for "Bank", and the red, A for "America". The logo also resembles a blanket.

As of April 2022, this logo is still at most branches, as well as the Bank of America Tower in Los Angeles, though it's gradually being phased out, with branches being updated to the current logo, and some closing down completely.

2018–present[]

Designer:  Lippincott
Typography:  Elisar DT Infant (modified)

Connections (modified version of PF Centro Sans Pro)

Launched:  November 16, 2018

External links[]