This page only shows primary logo variants. For other related logos and images, see:
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| 1959–1975, 2009–present | 1975–1991 (primary), 2023–present (secondary) | 1991–1999 (primary), 1999–2004 (secondary) | 1999–2004 | 2004–2005 | 2005–2009 |
1959–1975, 2009–present[]
1975–1991 (primary), 2023–present (secondary)[]
This logo would be reused for the 2023 movie as well as the Barbie flip phone made by HMD.
1991–1999 (primary), 1999–2004 (secondary)[]
1999–2004[]
This logo is similar to the 1959 version, and is still seen at The Mattel Toy Store at 8400 Fairway Pl, Middleton, WI.
2004–2009[]
2004–2005[]
The font was updated, with a flower being added to the i.
2005–2009[]
The flower was removed and the text was made a deeper shade of pink.
