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Contents

1953–1991 1991–2006 2006–2020 2020–2022 2022–present
1953–1991 1991–2006 2006–2020 2020–2022 2022–present

Baskin-Robbins 31 Ice Cream

1953–1991

Baskin-robbins-1983.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Carson-Roberts (now part of Ogilvy)
Typography:  Unknown
Launched:  June 12, 1953

In 1947, Burt Baskin and his brother-in-law Irv Robbins merged their respective chains Snowbird Ice Cream and Burton's Ice Cream. In 1953, they were both relaunched as a combined Baskin-Robbins 31 Ice Cream, establishing the tradition of offering a different flavor every day of the month.[1]

This logo was briefly reused in 2019 to promote season 3 of the Netflix show Stranger Things, as it was used in TV commercials, promotional items and packaging.

Baskin-Robbins

1991–2006

Baskin Robbins Previous.svg
Designer:  Unknown
Typography:  Unknown
Launched:  1991

In 1991, the name was shortened to simply Baskin-Robbins.

This logo was still used at some locations until the mid-late 2010s, when they were updated to the following logo.

2006–2022

2006–2020

Baskin Robbins (2006) (Horizontal).svg
Designer:  Unknown
Typography:  Unknown
Launched:  February 28th, 2006

Following its acquisition by Bain Capital on February 28, 2006,[2] Baskin-Robbins underwent a dramatic overhaul to coincide with its 60th anniversary, as part of a brand "upscale".[3]

From December 2020 to April 10, 2022, this was used as a secondary logo, as it still appeared on napkins, pink spoons, and pre-packaged ice cream and cakes.

2020–2022

Baskin Robbins (2020) (Horizontal).svg
Designer:  Jones Knowles Ritchie
(Rob Clarke)[1]
Typography:  Unknown
Launched:  December 2020

Following its parent company Dunkin Brands' acquision by Inspire Brands on December 15, 2020,[4] the Baskin-Robbins logo was slightly updated. The logo was redrawn by Rob Clarke, and sports a slightly updated "BR" motif, as well as a slightly altered wordmark.

2022–present

Baskin Robbins 2022.svg
Designer:  ChangeUp
Typography:  Unknown
Launched:  April 11, 2022

On April 11, 2022, Baskin-Robbins received its first dramatic overhaul since 2006. Additionally, it saw the introduction of a new tagline, "Seize the Yay".[5] This logo combines the elements of the previous logo (the "31" within the "BR" highlighted in pink to represent the original 31 flavors) and the original logo, whose colors were borrowed from.

References

  1. "Baskin-Robbins - Timeline". Baskin-Robbins. Archived from the original on 22 March 2006. Retrieved on 23 April 2022.
  2. "Bain Capital, The Carlyle Group and Thomas H. Lee Partners Complete Acquisition of Dunkin' Brands; CEO Luther to Chair Board of Directors; Independent Company to Pursue Expansion Strategy". Carlyle (28 February 2006). Retrieved on 23 April 2022.
  3. Daye Scott, Sherri (February 2006). "Renovate: New Life in New Looks". Quality and Speed for Restaurant Success. Archived from the original on 22 March 2006. Retrieved on 23 April 2022.
  4. "Inspire Brands Completes Acquisition of Dunkin’ Brands". Inspire Brands (15 December 2020). Retrieved on 23 April 2022.
  5. "Baskin-Robbins Aims to Inspire Everyone to “Seize the Yay” Through Rebrand and New Campaign". Inspire Brands (11 April 2022). Retrieved on 11 April 2022.

External links

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