In 1947, Burt Baskin and his brother-in-law Irv Robbins merged their respective chains Snowbird Ice Cream and Burton's Ice Cream. In 1953, they were both relaunched as a combined Baskin-Robbins 31 Ice Cream, establishing the tradition of offering a different flavor every day of the month.[1]
1980-1990[]
SVG NEEDED
This logo, introduced in mid-1980, also had an inline variant like the 1953 trademark. It was briefly reused in 2019 to promote season 3 of the Netflix show Stranger Things, as it was used in TV commercials, promotional items and packaging.
In 1991, the name was shortened to simply Baskin-Robbins.
This logo was still used at some locations until the mid-late 2010s, when they were updated to the following logo.
2006-2022 (US and Canada); 2006-present (international)[]
2006ā2020; 2020-2022 (secondary, US and Canada); 2020-present (secondary, international)[]
Designer:
Unknown
Typography:
Variex
Launched:
February 2006
Following its acquisition by Bain Capital on February 28, 2006,[2] Baskin-Robbins underwent a dramatic overhaul to coincide with its 60th anniversary, as part of a brand "upscale".[3]
From December 2020 to April 10, 2022, this was used as a secondary logo, as it still appeared on napkins, pink spoons, ice cream cups, and pre-packaged ice cream and cakes. It is still being used in other countries.
2020ā2022 (US and Canada); 2020āpresent (international)[]
Following its parent company Dunkin Brands' acquisition by Inspire Brands on December 15, 2020,[4] the Baskin-Robbins logo was slightly updated. The logo was redrawn by Rob Clarke, and sports a slightly updated "BR" motif, as well as a slightly altered wordmark. Like the previous logo, it is still being used in other countries.
2022āpresent (US and Canada)[]
Designer:
ChangeUp
Typography:
BR Omny
Launched:
April 11, 2022
On April 11, 2022, Baskin-Robbins received its first dramatic overhaul since 2006. Additionally, it saw the introduction of a new tagline, "Seize the Yay".[5] This logo combines the elements of the previous logo (the "31" within the "BR" highlighted in pink to represent the original 31 flavors) and the original logo, whose colors were borrowed from. It is currently only being used in the US and Canada, but the brand is rolling out to several regions.
āDaye Scott, Sherri (February 2006). Renovate: New Life in New Looks. Quality and Speed for Restaurant Success. Archived from the original on March 22, 2006. Retrieved on April 23, 2022.
