In 1947, Burt Baskin and his brother-in-law Irv Robbins merged their respective chains Snowbird Ice Cream and Burton's Ice Cream. In 1953, they were both relaunched as a combined Baskin-Robbins 31 Ice Cream, establishing the tradition of offering a different flavor every day of the month.[1]
This logo was briefly reused in 2019 to promote season 3 of the Netflix show Stranger Things, as it was used in TV commercials, promotional items and packaging.
Baskin-Robbins
1991–2006
Designer:
Unknown
Typography:
Unknown
Launched:
1991
In 1991, the name was shortened to simply Baskin-Robbins.
This logo was still used at some locations until the mid-late 2010s, when they were updated to the following logo.
2006–2020; 2020-2022 (secondary)
Designer:
Unknown
Typography:
Variex
Launched:
February 2006
Following its acquisition by Bain Capital on February 28, 2006,[2] Baskin-Robbins underwent a dramatic overhaul to coincide with its 60th anniversary, as part of a brand "upscale".[3]
From December 2020 to April 10, 2022, this was used as a secondary logo, as it still appeared on napkins, pink spoons, ice cream cups, and pre-packaged ice cream and cakes.
Following its parent company Dunkin Brands' acquisition by Inspire Brands on December 15, 2020,[4] the Baskin-Robbins logo was slightly updated. The logo was redrawn by Rob Clarke, and sports a slightly updated "BR" motif, as well as a slightly altered wordmark.
2022–present
Designer:
ChangeUp
Typography:
Unknown
Launched:
April 11, 2022
On April 11, 2022, Baskin-Robbins received its first dramatic overhaul since 2006. Additionally, it saw the introduction of a new tagline, "Seize the Yay".[5] This logo combines the elements of the previous logo (the "31" within the "BR" highlighted in pink to represent the original 31 flavors) and the original logo, whose colors were borrowed from.
↑Daye Scott, Sherri (February 2006). "Renovate: New Life in New Looks". Quality and Speed for Restaurant Success. Archived from the original on 22 March 2006. Retrieved on 23 April 2022.
