This last redesign removed the apostrophe from the 's' and added 'ESTD 1899'. In 2016, Mondelēz International, Bassetts parent company, merged Maynards and Bassetts to form a new company know as Maynards Bassetts. Maynards and Bassets original products were rebranded under the Maynards Bassetts name except for Bassetts Vitamins.
Convenience foods and baking goods
1 US & Canada brand licensee. International brand hold by Mondelēz International/Jacobs Douwe Egberts.