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Bassett's Soft and Chewy Vitamins[]

1995–2008[]

Bassetts-soft-and-chewy-2001

Bassetts Soft and Chewy[]

2008–2015[]

Bassetts Soft and Chewy

Bassetts Vitamins[]

2015–present[]

Bassetts Vitamins

Designer:

Typography:

Unknown

Launched:

August 2015

Even though most Bassetts products were rebranded 'Maynards Bassetts' in 2016, the Bassetts name remains on their vitamin range.

V • T • E

Mondelēz International

Predecessors:

Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard | Chipita

Confectionery brands:
Cadbury brands: 5 Star | Astros | Boost (Australia & New Zealand | UK & Ireland) | Bournville | Bournvita | Brownie | Brunch Bar | Buttons | Caramello Koala | Caramilk (Canada) | Cherry Ripe | Chomp | Clusters | Creme Egg | Creme Egg Twisted | Crispy Crunch | Crunchie | Crunchy Melts | Curly Wurly | Dairy Milk | Dairy Milk Chocos | Darkmilk | Double Decker | Dream | Eclairs | Fingers | Flake | Freddo | Fry's Chocolate Cream | Fry's Turkish Delight | Fudge | Fuse | Heroes | Highlights | Milk Tray | Mini Eggs | Moro | Mr. Big | Old Gold | Picnic | Plant Bar | Roses | Shots | Snack! | Starbar (Wunderbar) | Timeout Wafer | Twirl | Wispa | White | Yowie

Other chocolate brands: Alpen Gold (Russia | Poland) | Bubu Lubu | Côte d'Or | Daim (International | UK & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Korona (Karūna) | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone

Gum and candy brands: Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chappies | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Palitos de la Selva | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish

Snack brands:
3Bit | 7Days | AFC | Barni (Barny | Brumik | Dörmi) | Belin | belVita | Bolshevik | Cerealitas | Cheese Nips | Chipicao | Chips Ahoy! (Chips More | Pepitos) | Christie | Cipster | Club Social | Clif Bar | Cosy | Cracotte | Delicje | Fidorka | Fontaneda | Grany | Győri Keksz (Győri Edes) | Heudebert | Honey Maid | Hu Kitchen | Jacob's (Malaysia) | Jubilee | Kinh Do | Liga | LU | Luna Bar | Mantecol | Mikado² | Molto | Nabisco (Mr. Christie) | Nabisco 100 Cal | Newtons | Nilla wafers | Nutter Butter | Opavia | Oreo | Oro Saiwa | Peek Freans | Pépito | Perfect Snacks | Premium | Prince (Principe) | Prince Polo | Proalimentar | Rhodesia | Ritz | Saiwa | SAN Łakotki | Siesta | Solite | Tate's Bake Shop | Teddy | Terrabusi | Tiger (Biskuat) | Tita | Trakinas | Triscuit | Triunfo | Tsipers | Tuc | Twisties¹ (Fonzies | Twisties Chipster | Twisties Cheezels | Twisties Chacho's) | Véa | Vitasnella³ | Wheat Thins

Groceries and other assets:
Kraft⁵ | Philadelphia⁵ | Tang⁵ | Bassetts Vitamins | Clight | Dairylea | Sottilette | Miracel Whip | Eden | Cheez Whiz⁷ | O'boy | Enjoy Life Foods | Royal | El Caserio | ZIZ | Fattorie Osella (51%) | JDE Peet's (44%) (assets)⁴ | Keurig Dr Pepper (13%) (assets)⁴ | Ernest Jackson | Give & Go | Chipita Chips | Spin Span

Former/defunct brands:
Bird's | Birds Eye (United States | Europe) | Boboli | Breyers | Budget Gourmet | Cadbury Romania | California Pizza Kitchen | Celestial Seasonings | Cheddarie | Cheese Pot | Chiffon | Cream of Wheat/Cream of Rice | Del Monte | DiGiorno | Entenmann's | Farley's & Sathers | Free Choice | Freihofers | Fruit20 | Frusen Glädjé | Golden Crown | Koogle | Kraft Eating Right | Kraft Foodservice | Kraft Ramek | Kraft Sausage Rolls | Lender's | Light N' Lively | Milk-Bone | Minute Rice | Oroweat | Parkay | Post Cereals | Postum | Rondele | Royal Lunch Milk Crackers | Sealtest | Simmenthal | SnackWell's | South Beach Living | Spreadery | Stella D'oro | Stove Top Oven Classics | Tombstone | Touch of Butter | Trolli | Uneeda Biscuits | Vegemite | Veryfine | Vitalite | Mirácoli | Carambar | Terry's (Chocolate Orange | All Gold) | Dulciora | Poulain | La Pie qui Chante | Silvana | Suchard (France) | Pastilles Vichy | Malabar | Kaba | Suchard Express | Benco | Domino | Fanipala | Life Savers | Sugus | Ajinomoto General Foods⁶

Notes
¹ International brand licensee. Australia brand held by PepsiCo.
² Under license from Glico.
³ Biscuit brand licensee. Dairy products held by Groupe Danone.
⁴ Joint venture with Acorn Holdings (JAB Holding Company).
⁵ International licensee, US & Canada brand rights held by The Kraft Heinz Company.
⁶ Joint venture with Ajinomoto.
⁷Philippine, Mexican and Venezuelan licensee, North American rights held by The Kraft Heinz Company, international rights held by Groupe Lactalis.

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