1965–1978[]
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1978-1990[]
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1990–2004[]
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2004–2010[]
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2010–present[]
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Icon
On January 6, 2010, Bausch & Lomb unveiled a new visual identity. The ampersand was replaced by a plus sign, and the company introduced an icon consiting of the initials and the plus sign. Pentagram were behind the new look and brand.