Logopedia

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Logopedia

1965–1978[]

Designer:  Unknown
Typography:  Eurostile
Launched:  November 15, 1965

1978-1990[]

Designer:  Unknown
Typography:  Harry
Launched:  October 1978

1990–2004[]

Designer:  Lippincott & Margulies
Typography:  Fenice
Launched:  March 1, 1990

2004–2010[]

Designer:  FutureBrand
Typography:  Stone Sans Semibold (modified)
Launched:  July 20, 2004

2010–present[]

Designer:  Pentagram
Typography:  Nobel BL (custom)
Launched:  January 6, 2010

On January 6, 2010, Bausch & Lomb unveiled a new visual identity. The ampersand was replaced by a plus sign, and the company introduced an icon consiting of the initials and the plus sign. Pentagram were behind the new look and brand.