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| 1955–1959 | 1959–1965 | 1965–1978 | 1978–1991 |
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| 1991–1993 | 1993–2006 | 2006–2018 | 2018–present |
Bci (a stylized acronym of Banco de Crédito e Inversiones) is a Chilean bank.
1955–1959[]
1959–1965[]
A new logo was introduced in 1959 that included a coin and the façade of the recently-built bank's main offices.
1965–1978[]
In 1965, the bank used the hourglass for the first time in its identity as a symbol of the value of customers' time.
- History of the Brand - Bci
1978–1991[]
The bank introduced a minimalist rendition of the hourglass in 1978, & introduced the slogan Somos diferentes in 1984.
1991–1993[]
1993–2006[]
In March 1993, the bank shortened its public name to Bci (pronounced letter-by-letter), and introduced an abstract version of the hourglass symbol, heavily inspired by the art of Joan Miró.
- Aviso del (nuevo) BCI (Banco de Crédito e Inversiones) en marzo de 1993 - Golpedirecto Coyhaique, August 10, 2015
2006–2018[]
In 2006 Bci tweaked its logo, introducing a new font - reducing the serifs - and defined the shapes of the hourglass logo.
2018–present[]
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A new logo and slogan was introduced on July 4, 2018.
