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| 1955-1959 | 1959-1965 | 1965-1978 | 1978-1991 |
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| 1991-1993 | 1993-2006 | 2006-2018 | 2018-present |
Bci (stylized acronym of Banco de Crédito e Inversiones) is a Chilean bank.
1955-1959
1959-1965
A new logo was introduced in 1959 that included a coin and the facade of the recently-built bank's main offices.[1]
1965-1978
In 1965 the bank used the hourglass for the first time in its identity, as a symbol of the value of customers' time.[2]
1978-1991
The bank introduced a minimalist rendition of the hourglass in 1978. In 1984 introduced the slogan "Somos diferentes" (We are different).
1991-1993
1993-2006
In March 1993[3] the bank shortened its public name to Bci (pronounced letter by letter), and introduced an abstract version of the hourglass symbol, heavily inspired by the art of Joan Miró,[2] with the colors red, blue, green and yellow. This would become the basis for the next identities.
2006-2018
In 2006 Bci tweaked its logo: introduced a new type (reducing the serifs) and defined the shapes of the hourglass logo.
2018-present
A new logo and a new slogan was introduced in 4 July, 2018.
References
- ↑ Memoria Anual BCI 2006
- ↑ 2.0 2.1 Bci - History of the Brand
- ↑ Golpedirecto Coyhaique - Aviso del (nuevo) BCI (Banco de Crédito e Inversiones) en marzo de 1993