Be by Shufersal, or Be, is a chain of pharmacies in Israel that sells pharmaceuticals, health products, beauty products and cosmetics. It was previously known as New-Pharm.
Israeli supermarket chain Shufersal, which had acquired New-Pharm in November 2017, rebranded it to Be in November 2018 to position it as a popular lifestyle brand and to distinguish it from Super-Pharm, the other major drugstore chain in Israel, which has a much larger reach and a more upmarket perception. The rebrand was commissioned by local agency Firma.
New-Pharm[]
1992–2018[]
Be by Shufersal[]
2018–present[]
Logo against violet background.
Alternative colour version.
Launch advertisement with English slogan.
Icon animations.