Bear Brand

Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. It's Swiss/German name is Barenmarke. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

1906–1967

Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.

1935–1967

1967–1990 (sterilized)

The logo was modified in 1967, and the feeding bottle was removed in sterilized milk.

1976–1992

In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.

1992–1996

1996–2004

In 1996, the bears refreshed with a cartoony look in a shield appeared.

2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)

2004–2011

In other parts of Southeast Asia, the logo of Bear Brand is circle.

2011–present

In 2011, the circle logo is improved.

2004–2011 (Milk), 2004–2016 (Sterilized)

2004–2009

The logo with a baby bear is changed to the shield from a upper part of the logo. Also used in Malaysia, and some other territories.

2009–2011

The logo was modified in 2009, where the baby bear is replaced by a milk glass due to a milk controversy in Laos.

2011–present (Milk), 2016–present (Sterilized)

2011–2013

The shield logo is improved, it is a new logo of Nestle Dairy.

2013–present

The font of this current logo is Arial or Helvetica.

East African Bear Brand

See also

• Bear Brand Busog Lusog
• Bärenmarke