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Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

1906–1967

6.BearBrand,35 copy.jpg
SwissMilk Bear Brand.jpg

Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.

1930's–19??

Bear Brand sweetened 1976 logo.jpg

1967–1990 (sterilized)

Bear brand 1930's.jpg

The logo was modified in 1967, and the tsupon was removed in sterilized milk.

1976–1992

Bear brand 1976.jpg

In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.

1992–1996

IMG 20190914 113338.jpg

1996–2004

Bear Brand 2000.jpg

In 1996, the bears refreshed with a cartoony look in a shield appeared.

2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)

2004–2011

Nestlé Bear Brand logo with Baby Bear 2004.jpg
Bear Brand Thai without Nestle 2004.jpg

In other parts of Southeast Asia, the logo of Bear Brand is circle.

2011–present

Nestle Bear Brand 2011.jpg
Nestle Bear Brand Thailand 2011.jpg

In 2011, the circle logo is improved.

2004–2011 (Milk), 2004–2016 (Sterilized)

2004–2009

Nestle Bear Brand logo 2004.svg.jpg

Logo with a baby bear is changed to the shield from a upper logo of Bear Brand. Also used this logo in Malaysia, and some others.

2009–2011

Nestle Bear Brand Logo 2009.jpg

The logo was modified, the logo in 2009 is changed to glass than the baby bear itself. The baby bear was removed due to milk controversy in Laos.

2011–present (Milk), 2016–present (Sterilized)

2011–2013

Nestle Bear Brand logo 2011.jpg

The shield logo is improved, it is a new logo of Nestle Dairy.

2013–present

Nestle Bear Brand 2015.png

The font of this current logo is Arial or Helvetica.

See also


References

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