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Logopedia
1906–1929 1929–1965 1935–1965 1965–1967 1967–1976, 1967–1990 (sterilized)
1906–1929 1929–1965 1935–1965 1965–1967 1967–1976, 1967–1990 (sterilized)
1976–1989 1989–1996 1992–1996 1996–2004 2004–2011
1976–1989 1989–1996 1992–1996 1996–2004 2004–2011
2011–present 2004–2009 2009–2011 2011–2013 2013–present
2011–present 2004–2009 2009–2011 2011–2013 2013–present

Bear Brand is a sterilized and powdered milk drink brand owned and marketed by Nestlé. It is available in most areas of Southeast Asia, East Asia and Eastern Africa. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Its name is derived from the Barenmarke trademark when it was introduced in 1898 in Switzerland. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

1906–1929[]

BETTER LOGO NEEDED

Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.

1929–1965[]

BETTER LOGO NEEDED

1935–1965[]

SVG NEEDED

1965–1967[]

BETTER LOGO NEEDED

1967–1976, 1967–1990 (sterilized)[]

BETTER LOGO NEEDED

The logo was modified in 1967, and the feeding bottle was removed in sterilized milk.

1976–1989[]

BETTER LOGO NEEDED

In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.

1989–1996[]

BETTER LOGO NEEDED

1992–1996[]

SVG NEEDED

1996–2004[]

BETTER LOGO NEEDED

In 1996, the bears refreshed with a cartoony look in a shield appeared.

2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)[]

2004–2011[]

In other parts of Southeast Asia, the logo of Bear Brand is circle.

2011–present[]

In 2011, the circle logo is improved.

2004–2011 (Milk), 2004–2016 (Sterilized)[]

2004–2009[]

The logo with the cub is changed to the shield from a upper part of the logo. Also used in the Philippines, and some other territories.

2009–2011[]

The logo was modified in 2009, where the bear now holds a milk-filled glass instead of the cub due to a milk controversy in Laos.

2011–present (Milk), 2016–present (Sterilized)[]

2011–2013[]

BETTER LOGO NEEDED

The shield logo is improved, with the logo of Nestlé Dairy replaced by the plain Nestlé wordmark.

2013–present[]

See also[]