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1906–1929 1929–1965 1935–1965 1965–1967 1967–1976, 1967–1990 (sterilized)
1906–1929 1929–1965 1935–1965 1965–1967 1967–1976, 1967–1990 (sterilized)
1976–1989 1989–1996 1992–1996 1996–2004 2004–2011
1976–1989 1989–1996 1992–1996 1996–2004 2004–2011
2011–present 2004–2009 2009–2011 2011–2013 2013–present
2011–present 2004–2009 2009–2011 2011–2013 2013–present

Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. It's Swiss/German name is Barenmarke. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

1906–1929[]

Bear Brand 1906
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Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.

1929–1965[]

6.BearBrand,35 copy
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1935–1965[]

Bear Brand sweetened 1976 logo
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1965–1967[]

Bear Brand 1965
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1967–1976, 1967–1990 (sterilized)[]

Bear brand 1930's
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The logo was modified in 1967, and the feeding bottle was removed in sterilized milk.

1976–1989[]

Bear brand 1976
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In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.

1989–1996[]

Bear Brand 1989
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1992–1996[]

IMG 20190914 113338
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1996–2004[]

Bear Brand 2000
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In 1996, the bears refreshed with a cartoony look in a shield appeared.

2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)[]

2004–2011[]

Nestlé Bear Brand logo with Baby Bear 2004

In other parts of Southeast Asia, the logo of Bear Brand is circle.

2011–present[]

Nestle Bear Brand 2011

In 2011, the circle logo is improved.

2004–2011 (Milk), 2004–2016 (Sterilized)[]

2004–2009[]

Nestle Bear Brand logo 2004.svg

The logo with the cub is changed to the shield from a upper part of the logo. Also used in Malaysia, and some other territories.

2009–2011[]

Nestle Bear Brand Logo 2009

The logo was modified in 2009, where the bear now holds a milk-filled glass instead of the cub due to a milk controversy in Laos.

2011–present (Milk), 2016–present (Sterilized)[]

2011–2013[]

Nestle Bear Brand logo 2011
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The shield logo is improved, with the logo of Nestlé Dairy replaced by the plain Nestlé wordmark.

2013–present[]

Nestle Bear Brand 2015

See also[]


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