Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.
Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.
The logo was modified in 1967, and the tsupon was removed in sterilized milk.
In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.
In 1996, the bears refreshed with a cartoony look in a shield appeared.
2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)
In other parts of Southeast Asia, the logo of Bear Brand is circle.
In 2011, the circle logo is improved.
2004–2011 (Milk), 2004–2016 (Sterilized)
Logo with a baby bear is changed to the shield from a upper logo of Bear Brand. Also used this logo in Malaysia, and some others.
The logo was modified, the logo in 2009 is changed to glass from with baby bear. The baby bear was removed due to milk controversy in Laos.
2011–present (Milk), 2016–present (Sterilized)
The shield logo is improved, it is a new logo of Nestle Dairy.
The font of this current logo is Arial or Helvetica.