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| 1906–1929 | 1929–1965 | 1935–1965 | 1965–1967 | 1967–1976, 1967–1990 (sterilized) |
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| 1976–1989 | 1989–1996 | 1992–1996 | 1996–2004 | 2004–2011 |
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| 2011–present | 2004–2009 | 2009–2011 | 2011–2013 | 2013–present |
Bear Brand is a sterilized and powdered milk drink brand owned and marketed by Nestlé. It is available in most areas of Southeast Asia, East Asia and Eastern Africa. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Its name is derived from the Barenmarke trademark when it was introduced in 1898 in Switzerland. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.
1906–1929[]
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BETTER LOGO NEEDED |
Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.
1929–1965[]
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BETTER LOGO NEEDED |
1935–1965[]
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SVG NEEDED |
1965–1967[]
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BETTER LOGO NEEDED |
1967–1976, 1967–1990 (sterilized)[]
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BETTER LOGO NEEDED |
The logo was modified in 1967, and the feeding bottle was removed in sterilized milk.
1976–1989[]
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BETTER LOGO NEEDED |
In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.
1989–1996[]
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BETTER LOGO NEEDED |
1992–1996[]
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SVG NEEDED |
1996–2004[]
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BETTER LOGO NEEDED |
In 1996, the bears refreshed with a cartoony look in a shield appeared.
2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)[]
2004–2011[]
In other parts of Southeast Asia, the logo of Bear Brand is circle.
2011–present[]
In 2011, the circle logo is improved.
2004–2011 (Milk), 2004–2016 (Sterilized)[]
2004–2009[]
The logo with the cub is changed to the shield from a upper part of the logo. Also used in the Philippines, and some other territories.
2009–2011[]
The logo was modified in 2009, where the bear now holds a milk-filled glass instead of the cub due to a milk controversy in Laos.
2011–present (Milk), 2016–present (Sterilized)[]
2011–2013[]
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BETTER LOGO NEEDED |
The shield logo is improved, with the logo of Nestlé Dairy replaced by the plain Nestlé wordmark.
2013–present[]
See also[]
| Nestlé Baby Food: Cerelac | Gerber | Mucilon | NAN | NaturNes | Nestum | SMA Nestlé Beverages:
Nestlé Chocolate & Confectionery: Nestlé Dairy: Specialty nutrition brands: Direct sales store brands: Purina Petcare: Nestlé Waters: Other brands and subsidiaries: McKay:
Former/discontinued brands Notes  |
