Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. It's Swiss/German name is Barenmarke. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.


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SwissMilk Bear Brand.jpg

Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.


Bear Brand sweetened 1976 logo.jpg

1967–1990 (sterilized)

Bear brand 1930's.jpg

The logo was modified in 1967, and the feeding bottle was removed in sterilized milk.


Bear brand 1976.jpg

In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.


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Bear Brand 2000.jpg

In 1996, the bears refreshed with a cartoony look in a shield appeared.

2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)


Nestlé Bear Brand logo with Baby Bear 2004.jpg
Bear Brand Thai without Nestle 2004.jpg

In other parts of Southeast Asia, the logo of Bear Brand is circle.


Nestle Bear Brand 2011.jpg
Nestle Bear Brand Thailand 2011.jpg

In 2011, the circle logo is improved.

2004–2011 (Milk), 2004–2016 (Sterilized)


Nestle Bear Brand logo 2004.svg.jpg

The logo with a baby bear is changed to the shield from a upper part of the logo. Also used in Malaysia, and some other territories.


Nestle Bear Brand Logo 2009.jpg

The logo was modified in 2009, where the baby bear is replaced by a milk glass due to a milk controversy in Laos.

2011–present (Milk), 2016–present (Sterilized)


Nestle Bear Brand logo 2011.jpg

The shield logo is improved, it is a new logo of Nestle Dairy.


Nestle Bear Brand 2015.png

The font of this current logo is Arial or Helvetica.

See also