Bear Brand

Revision as of 19:09, 19 September 2019

Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

1906–1967

Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.

1967–1990 (sterilized)

The logo was modified in 1967, and the tsupon was removed in sterilized milk.

1976–1996

In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.

1994–1996

1996–2004

In 1996, the bears refreshed with a cartoony look in a shield appeared.

2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)

2004–2011

In other parts of Southeast Asia, the logo of Bear Brand is circle.

2011–present

In 2011, the circle logo is improved.

2004–2011 (Milk), 2004–2016 (Sterilized)

2004–2009

Logo with a baby bear is changed to the shield from a upper logo of Bear Brand. Also used this logo in Malaysia, and some others.

2009–2011

The logo was modified, the logo in 2009 is changed to glass from with baby bear. The baby bear was removed due to milk controversy in Laos.

2011–present (Milk), 2016–present (Sterilized)

2011–2013

The shield logo is improved, it is a new logo of Nestle Dairy.

2013–present

The font of this current logo is Arial or Helvetica.

Notes:
¹International rightsholder, North American rights held by General Mills.

V • T • E

Froneri

Part of Nestlé and PAI Partners

Subsidiary: Dreyer's Grand Ice Cream

Notes
¹Under license from Mondelēz International.
²Under license from Sánchez Cano.
³North American licensee. International rights held by General Mills.
⁴Under license from Müller.

Notes
¹Made by Associated British Foods outside of the US.
²Under license from eponymous cafe chain.
³Made by Ferrero in the United States.
⁴Made by The Hershey Company in the United States.
⁵Acquired from Warner Bros. Discovery.
⁶Joint-venture with PAI Partners.
⁷Joint-venture with San Miguel Corporation.

@@ Line 1: / Line 1: @@
-'''Bear Brand''' is a [[powdered milk]] drink brand<ref name="Nicolas 2016" /> introduced in 1976, which is owned by [[Nestlé]].<ref name="G... 2016">{{cite web | last=Joseph G | first=Edison | title=Bear Brand donates chairs to public schools thru 'Laki sa Tibay' campaign | website=Malaya Business Insight | date=April 4, 2016 | url=http://www.malaya.com.ph/business-news/living/bear-brand-donates-chairs-public-schools-thru-%E2%80%98laki-sa-tibay%E2%80%99-campaign | accessdate=November 20, 2016}}</ref> It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name '''Marca Oso''', which is Spanish for "Bear Brand".<ref>{{cite book | title=Industrial Bulletin | issue=nos. 1–14 | year=1914 | url=https://books.google.com/books?id=cw49AAAAYAAJ&pg=RA1-PA12 | accessdate=December 29, 2016 | page=12}}</ref> The brand's Indonesian name is '''Susu Cap Beruang'''. Bear Brand is also a [[sterilized milk]] brand.<ref>{{cite book | last=David | first=J.R.D. | last2=Graves | first2=R.H. | title=Aseptic Processing and Packaging of Food and Beverages: A Food Industry Perspective | publisher=Taylor & Francis | series=Contemporary Food Science | year=1996 | isbn=978-0-8493-8004-4 | url=https://books.google.com/books?id=RLYEpPiXMxAC&pg=PA27 | accessdate=December 29, 2016 | pages=27–28}}</ref><ref>{{cite book | last=Yip | first=G.S. | title=The Asian Advantage | publisher=Basic Books | year=2007 | isbn=978-0-465-01083-7 | url=https://books.google.com/books?id=3_R9g1K25Y8C&pg=PA216 | accessdate=December 29, 2016 | page=216}}</ref> In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.<ref name="Diola 2014">{{cite web | last=Diola | first=Camille | title=Lucky Me! tops Philippines' 50 most popular brands | website=philstar.com | date=July 22, 2014 | url=http://www.philstar.com/business/2014/07/22/1349048/lucky-me-tops-philippines-50-most-popular-brands | accessdate=December 29, 2016}}</ref>
+'''Bear Brand''' is a powdered milk drink brand introduced in 1976, which is owned by [[Nestlé]]. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name '''Marca Oso''', which is Spanish for "Bear Brand". The brand's Indonesian name is '''Susu Cap Beruang'''. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.
-==1906-1945==
+==1906–1967==
 [[File:6.BearBrand,35_copy.jpg|thumb|center]]
 [[File:SwissMilk_Bear_Brand.jpg|thumb|center|250px]]
 Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.
-==1945-1990 (sterilized)==
+==1967–1990 (sterilized)==
 [[File:Bear brand 1930's.jpg|center]]
+The logo was modified in 1967, and the tsupon was removed in sterilized milk.
-The logo was modified in 1930's, and the tsupon was removed in sterilized milk.
 == 1976–1996 ==
 [[File:Bear Brand sweetened 1976 logo.jpg|center]]
 [[File:Bear brand 1976.jpg|center]]
 In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.
@@ Line 29: / Line 20: @@
 == 1996–2004 ==
 [[File:Bear Brand 2000.jpg|center]]
 In 1996, the bears refreshed with a cartoony look in a shield appeared.
@@ Line 38: / Line 26: @@
 [[File:Nestlé_Bear_Brand_logo_with_Baby_Bear_2004.jpg|center|225px]]
 [[File:Bear_Brand_Thai_without_Nestle_2004.jpg|center|200px]]
-In other parts of southeast Asia, the logo of Bear Brand is circle.
+In other parts of Southeast Asia, the logo of Bear Brand is circle.
 === 2011–present ===
@@ Line 44: / Line 32: @@
 [[File:Nestle_Bear_Brand_Thailand_2011.jpg|center]]
 In 2011, the circle logo is improved.
-=== 2015-present ===
-[[File:Nestle_Bear_Brand_Logo_2015_Southeast_Asia.jpg|center]]
-The font of this current logo is '''Arial or Helvetica'''.
 == 2004–2011 (Milk), 2004–2016 (Sterilized) ==
 === 2004–2009 ===
 [[File:Nestle_Bear_Brand_logo_2004.svg.jpg|center|200px]]
+Logo with a baby bear is changed to the shield from a upper logo of Bear Brand. Also used this logo in Malaysia, and some others.
-Logo with a baby bear is changed to the shield from a upper logo of Bear Brand. Also used this logo in Malaysia, and some others/
 === 2009–2011 ===
@@ Line 66: / Line 49: @@
 === 2013–present ===
 [[File:Nestle_Bear_Brand_2015.png|center]]
-The font of this current logo is '''Arial'''
+The font of this current logo is '''Arial''' or '''Helvetica'''.
-<gallery captionalign="center" position="center" captionsize="small" bordercolor="transparent" widths="100">
+<gallery captionalign="center" position="center" captionsize="small" bordercolor="transparent">
 Malaysian Bear Brand Nestle.jpg|Malaysian Bear Brand
 </gallery>
@@ Line 73: / Line 56: @@
 == See also ==
 *[[Bear Brand Busog Lusog]]
-*[http://logos.wikia.com/wiki/B%C3%A4renmarke Bärenmarke]
+*[[Bärenmarke]]
 {{Nestlé}}
@@ Line 91: / Line 74: @@
 [[Category:Food and drink in Malaysia]]
 [[Category:Thailand]]
-[[Category:Indonesia]]
 [[Category:Vietnam]]
 [[Category:Laos]]

Changes: Bear Brand