Becel is a brand of margarine. It was launched in the Netherlands in the 1950s. The name is a combination of the letters B, C and L, an acronym for "Blood Cholesterol Lowering".

In 1999, the Becel brand replaced Nytta in Sweden.

In many markets, Becel is instead known as Flora. In the United States, it is known as Promise.

2000 - 2005 (Canada)

Becel old

2005 - 2012, 2005-2016 (Canada)


2013-2017, 2016-present (Canada)

Becel logo 2011


Becel 2017

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