Beeline is a Russian telecommunications brand, and the flagship brand of VEON, an Amsterdam-headquartered, Russian-owned global telecommunications company. In its home country, Russia, it competes with MegaFon, MTS and Tele2.
In addition, the Beeline brand is present in several Eurasian countries (where it may or may not be owned by VEON): Armenia, Georgia, Kazakhstan, Uzbekistan and Kyrgyzstan, as well as Laos in Southeast Asia.
"Live on the bright side" slogan (2006-2013)
"Simple, Convenient, For you!" slogan (2014-2018)
"Simple, Convenient, For you!" slogan (2014-2018) (Horizontal version)
Beeline Sans (custom font)
14 October 2021
Beeline introduced a new logo and corporate identity on 14 October 2021, dropping the long-used Officina Serif font in favour of a custom font, Beeline Sans.