Beeline is a Russian telecommunications brand, and the flagship brand of VEON, an Amsterdam-headquartered, Russian-owned global telecommunications company. In its home country, Russia, it competes with MegaFon, MTS, and T2.
In addition, the Beeline brand is present in several Eurasian countries (where it may or may not be owned by VEON): Armenia, Georgia, Kazakhstan, Uzbekistan and Kyrgyzstan, as well as Laos in Southeast Asia.
Beeline introduced a new logo and corporate identity on 14 October 2021, dropping the long-used Officina Serif font in favour of a custom font, Beeline Sans.
