|Emblems • Pictograms • Other|
Optima & custom script
Candidacy & Interim
2013–2014 Applicant City
2014–2015 Candidate City
The official emblems for the 2022 Winter Olympic and Paralympic Games were unveiled on December 15, 2017 at the National Aquatics Center in Beijing. Beijing will be the first Olympic and Paralympic city to host both summer and winter editions.
The Olympic logo, called 'Winter Dream' is a stylised version of the Chinese character '冬' which is 'winter'.
- It emulates the forms of a skater (on top) and a skier (beneath).
- The ribbon motif portrays the rolling mountains of China; where the athletes will compete.
- It's firework-esque form also notes the games will coincide with Chinese New Year celebrations.
- The colour scheme is symbolic of dreams, the future and purity in blue, and the colours of the Chinese flag. (red and yellow)
- The typeface of the logo calls back the calligraphic heritage of China.
The Paralympic logo, named 'Flying High' also incorporates an abstracted Chinese character; '飞' meaning 'fly', emulating the form of a wheelchair-bound athlete surging towards a finish line.
In 2019, the mascots were introduced. Bing Dwen Dwen, the 2022 Winter Olympic mascot is panda with a suit of ice, a heart of gold and a love for all things sports. Shuey Rohn Rohn, the 2022 Winter Paralympic mascot is a lantern that represents harvest, celebration, warmth and light.
On September 6, 2020, the Paralympic logo was updated to match the new logo standards set by Paris 2024 and Los Angeles 2028. The refreshed Agitos symbol by North was added and the text "Paralympic Games" text was removed.
- Beijing 2008 (Summer)