Ben's Original

This page only shows primary logo variants. For other related logos and images, see: Other Wordmarks

1943–1963	1963–1968	1968–1971	1971–1983	1983–1998	1998–1999, 2006
1999–2000	2000–2003	2003–2009	2006–2007	2009–2012	2012–2016
2014–2020	2020 (online)	2020 (unused)	2020–present

Uncle Ben's

1943–1963

1963–1968

1968–1971

In 1968, the image of "Uncle Ben" was removed from packaging, before returning in 1983.

1971–1983

1983–1998

1998–1999, 2006

1999–2000

2000–2003

2003–2009

BETTER LOGO NEEDED

2006–2007

2009–2012

2012–2016

This logo was used online until 2016, despite the logo being replaced by the one below on packaging in 2014.

2014–2020

2020 (online)

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Aunt Jemima, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Uncle Ben's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

On June 17, 2020, the owner of Uncle Ben's, Mars, Incorporated, announced that they would be "evolving" the brand's identity, including its logo and name.

This wordmark-only logo without the image of "Uncle Ben" was used online before the new name was launched.

Ben's Original

2020 (unused)

BETTER LOGO NEEDED

The new name, Ben's Original, was revealed on September 23, 2020, along with a new logo. Packaging using this logo and name was rolled out in May 2021.

2020–present

Designer:  Unknown

Typography:  Unknown

Launched:  September 23rd, 2020

When the logo was launched, the font was slightly altered.