In 1968, the image of "Uncle Ben" was removed from packaging, before returning in 1983.
|BETTER LOGO NEEDED|
This logo was used online until 2016, despite the logo being replaced by the one below on packaging in 2014.
Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Aunt Jemima, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Uncle Ben's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.
On June 17, 2020, the owner of Uncle Ben's, Mars, Incorporated, announced that they would be "evolving" the brand's identity, including its logo and name.
This wordmark-only logo without the image of "Uncle Ben" was used online before the new name was launched.
The new name, Ben's Original, was revealed on September 23, 2020, along with a new logo. Packaging using this logo and name was rolled out in May 2021.
|Predecessors: Wrigley Company|
Mars Wrigley Confectionery:
Gum and candy brands: 5 Gum | Airwaves | Alert | Altoids | Big League Chew | Big Red | Doublemint | Eclipse (gum) | Excel | Extra (International | US) | Freedent | Hubba Bubba | Juicy Fruit | Life Savers | Lockets | Orbit | Ouch! | Skittles (Chewies | Dips | Giants) | Starburst (US | UK & Ireland) | Sugus | Surpass | Winterfresh | Wrigley's Spearmint