Ben's Original

This page only shows primary logo variants. For other related logos and images, see: Other Wordmark

Contents
1943–1963	1963–196?	196?–1971	1971–1983	1983–1998
1998–1999, 2006	1999–2000	2000–2003	2003–2009	2006–2007
2009–2012	2012–2016	2014–2020	2020 (online)	2020–present

Uncle Ben's

1943–1963

1963–196?

196?–1971

1971–1983

In 1971, the image was removed from packaging, before coming back again in 1983.

BETTER LOGO NEEDED

1983–1998

BETTER LOGO NEEDED

1998–1999, 2006

1999–2000

2000–2003

2003–2009

BETTER LOGO NEEDED

2006–2007

2009–2012

2012–2016

This logo was used online until 2016, despite the logo being replaced by the one below on packaging in 2014.

2014–2020

2020 (online)

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Aunt Jemima, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Uncle Ben's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

On June 17, 2020, the owner of Uncle Ben's, Mars, Incorporated, announced that they would be "evolving" the brand's identity, including its logo and name.

This wordmark-only logo without the image of "Uncle Ben" was used online before the new name was launched.

Ben's Original

2020–present (US & UK)

Designer:  Unknown

Typography:  Unknown

Launched:  September 23rd, 2020

The new name, Ben's Original, was revealed on September 23rd, 2020, along with a new logo.

Packaging using this logo and name hit store shelves in May 2021 for the US, June 2021 for the UK. It is yet to be implemented elsewere and it uses the Uncle Ben's wordmark-only logo online, and the 2014 logo is still used on packaging.