FANDOM


This page only shows primary logo variants.
For other related logos and images, see:
/Other /Wordmark

Contents

Uncle logos Uncle Ben's 2009 Uncleben's Uncle bens 2020 Ben's Original
1997–2009 2009–2016 2016–2020 2020 (online) 2020–present

Uncle Ben's

1943–1997

Logopedia Info This article or section lacks a former logo at the moment.
You can help Logopedia by uploading it here.

1997–2009

Uncle logos


Logopedia Info A better version of this logo is needed, due to the picture quality, inaccuracies or other issues with the uploaded logo. You can help Logopedia by uploading it here.

2009–2016

Uncle Ben's 2009

2016–2020

Uncleben's

2020 (online)

Uncle bens 2020


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Aunt Jemima, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Uncle Ben's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

On June 17, 2020, the owner of Uncle Ben's, Mars, Incorporated, announced that they would be "evolving" the brand's identity, including its logo and name.

This wordmark-only logo without the image of "Uncle Ben" was used online before the new name was launched.

Ben's Original

2020–present

Ben's Original


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

The new name, Ben's Original, was revealed on September 23, 2020, along with a new logo. Packaging using this logo and name will hit store shelves in 2021.


Community content is available under CC-BY-SA unless otherwise noted.