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This page only shows primary logo variants.
For other related logos and images, see:
1943–1963 1963–1968 1968–1971 1971–1983 1983–1998 1998–1999, 2006
1943–1963 1963–1968 1968–1971 1971–1983 1983–1998 1998–1999, 2006
1999–2000 2000–2003 2003–2009 2006–2007 2009–2012 2012–2016
1999–2000 2000–2003 2003–2009 2006–2007 2009–2012 2012–2016
2014–2020 2020 (online) 2020 (unused) 2020–present
2014–2020 2020 (online) 2020 (unused) 2020–present

Uncle Ben's

1943–1963

Uncle ben's 1940s horizontal

1963–1968

Uncle ben's-1967

1968–1971

Uncle ben's-1968

In 1968, the image of "Uncle Ben" was removed from packaging, before returning in 1983.

1971–1983

Uncle-ben's-old

1983–1998

Uncle-ben's-1983

1998–1999, 2006

Uncle-bens-1998

1999–2000

Uncle-ben's-1998-alternate

2000–2003

Uncle-ben's-1997-alternate

2003–2009

Uncle-ben's-2003
Logopedia InfoWhite BETTER LOGO NEEDED

2006–2007

Uncle-bens-2006

2009–2012

Uncle-ben's-2009

2012–2016

Uncle Ben's 2009

This logo was used online until 2016, despite the logo being replaced by the one below on packaging in 2014.

2014–2020

Uncle-Ben's-2014

2020 (online)

Uncle-Ben's-2020

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Aunt Jemima, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Uncle Ben's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

On June 17, 2020, the owner of Uncle Ben's, Mars, Incorporated, announced that they would be "evolving" the brand's identity, including its logo and name.

This wordmark-only logo without the image of "Uncle Ben" was used online before the new name was launched.

Ben's Original

2020 (unused)

Bens Original proto
Logopedia InfoWhite BETTER LOGO NEEDED

The new name, Ben's Original, was revealed on September 23, 2020, along with a new logo. Packaging using this logo and name was rolled out in May 2021.

2020–present

Ben's-Original-2020
Designer:  Unknown
Typography:  Unknown
Launched:  September 23rd, 2020

When the logo was launched, the font was slightly altered.


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