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| 1944–1953 | 1953–1954 | 1954–1963 | 1963–1994 | 1994–1997 |
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| 1997–2003 | 2003–2011 | 2011–2021 | 2021–present | |
1944–1953[]
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SVG NEEDED |
Although the fictional "Betty Crocker" name had been used by General Mills since 1921, it wasn't until 1944 that the signature was made part of a logo. This logo appeared on various baking products as well as cookbooks.
1953–1954[]
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SVG NEEDED |
1954–1963[]
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SVG NEEDED |
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Within months of the introduction of the 1953 logo, it was decided that the logo was not distinctive enough. Advertising firm Lippincott & Margulies was hired to provide a makeover. The oval was changed into the bowl of a spoon, a handle added, and the signature was tweaked.
1963–1994[]
1994–1997[]
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SVG NEEDED |
1997–2003[]
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SVG NEEDED |
2003–2011[]
2011–2021[]
2021–present[]
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Wordmark
Horizontal wordmark
The type used for this logo appears to be heavily influenced by the 1954 logo.
