Although the fictional "Betty Crocker" name had been used by General Mills since 1921, it wasn't until 1953 that the signature was made part of a logo, enclosed in a red oval frame.
Within months of the introduction of the 1953 logo, it was decided that the logo was not distinctive enough. Public relations firm Lippincott & Margulies was hired to provide a makeover. The oval was changed into the bowl of a spoon, a handle added, and the signature was tweaked. The new logo was introduced in May, 1954.
The type used for this logo appears to be heavily influenced by the 1954 logo.
Spices and seasonings: