Although the fictional "Betty Crocker" name had been used by General Mills since 1921, it wasn't until 1953 that the signature was made part of a logo, enclosed in a red oval frame.
1954–1963
SVG NEEDED
Within months of the introduction of the 1953 logo, it was decided that the logo was not distinctive enough. Public relations firm Lippincott & Margulies was hired to provide a makeover. The oval was changed into the bowl of a spoon, a handle added, and the signature was tweaked. The new logo was introduced in May, 1954.
1963–1986
1986–1996
SVG NEEDED
1997–2002
SVG NEEDED
2003–2011
2011–2021
2021–present
The type used for this logo appears to be heavily influenced by the 1954 logo.
