Logopedia
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1953–1954

Betty-Crocker-1953.png
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Although the fictional "Betty Crocker" name had been used by General Mills since 1921, it wasn't until 1953 that the signature was made part of a logo, enclosed in a red oval frame.

1954–1963

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Within months of the introduction of the 1953 logo, it was decided that the logo was not distinctive enough. Public relations firm Lippincott & Margulies was hired to provide a makeover. The oval was changed into the bowl of a spoon, a handle added, and the signature was tweaked. The new logo was introduced in May, 1954.

1963–1986

1986–1996

Betty logos.jpg
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1997–2002

Betty logos2.jpg
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2003–2011

Bc-logo.svg

2011–2021

Betty logos 2.jpg

2021–present

Betty crocker-2021-s.svg

The type used for this logo appears to be heavily influenced by the 1954 logo.

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