Big Ganga is a general entertainment channel (GEC) in the Bhojpuri dialect of Hindi serving the eastern Indian states of Bihar and Jharkhand. The channel was launched in 2011 by Reliance Broadcast Network, which had acquired the Hindi GEC Imagine Showbiz and renamed it to Big Magic; Zee acquired the two Big channels in 2016.
This rebrand came in January 2016, a few months after that of Big Magic in 2015.
Big Magic and Big Ganga were supposed to have been renamed to Zee Magic and Zee Ganga respectively in November 2017, but they were unable to acquire licences from India's Ministry of Information and Broadcasting at the time. However, after it obtained a licence for the Bhojpuri movie channel Ganga Biskope, Zee decided against renaming the two Big channels in October 2019.
↑DreamDTH: The final two changes are the reversal of (Zee’s) decision to drop the ‘Big’ brand prefix for two of its channels. Big Magic and Big Ganga will remain on air with the same name it currently has. (sic)