Big Ganga is a general entertainment channel (GEC) in the Bhojpuri dialect of Hindi serving the eastern Indian states of Bihar and Jharkhand. The channel was launched in 2011 by Reliance Broadcast Network, which had acquired the Hindi GEC Imagine Showbiz and renamed it to Big Magic. Zee acquired the two Big channels in 2016.
Big Ganga is the leading Bhojpuri TV channel by viewership. It competes with Dishum and Anjan, which are entertainment channels, as well as Dabangg, Bhojpuri Cinema and B4U Bhojpuri, which are movie channels, and the music channel Sangeet Bhojpuri.
Big Magic Bihar and Jharkhand
Big Magic Ganga
This rebrand came in January 2016, a few months after that of Big Magic in 2015.
Big Magic and Big Ganga were supposed to have been renamed to Zee Magic and Zee Ganga respectively in November 2017, but they were unable to acquire licences from India's Ministry of Information and Broadcasting at the time. However, after it obtained a licence for the Bhojpuri movie channel Zee Biskope, Zee decided against renaming the two Big channels in October 2019.
Bhojpuri-language television channels
|General entertainment channels: Big Ganga | Dishum | Enterr10 Rangeela | Mahua Plus|
Upcoming channels: Rishtey Bhojpuri
Music channel: Sangeet Bhojpuri
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales