- For the predecessor of Big Magic, see Imagine Showbiz.
Big Magic is a Hindi general entertainment channel (GEC) owned by Zee since 2016, which acquired it from Reliance Broadcast Network (part of Reliance Anil Dhirubhai Ambani Group) alongside Big Ganga. Reliance Broadcast Network had, in turn, acquired Imagine Showbiz from Turner India in 2011 and renamed it to Big Magic.
Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in December 2018 and January 2019, several channels such as Star Utsav, Zee Anmol, Sony Pal and Rishtey from four big Indian broadcasters (Star, Zee, Sony and Viacom18) that had been running on DD Free Dish, the government-owned free-of-cost satellite TV platform, were removed from DD Free Dish on 1 March 2019. However, Big Magic was not removed and continues to run on the platform.
Since DD Free Dish commands the highest percentage of TV viewers in India’s Hindi-speaking rural areas, Big Magic, along with the hitherto little-known free-to-air channel Dangal, has become one of the most-watched TV channels in the country.
Big Magic and Big Ganga were supposed to have been renamed to Zee Magic and Zee Ganga respectively in November 2017, but they were unable to acquire licences from India's Ministry of Information and Broadcasting at the time. However, after it obtained a licence for the Bhojpuri movie channel Zee Biskope, Zee decided against renaming the two Big channels in October 2019.
- ↑ Business Standard
- ↑ Campaign India
- ↑ Campaign India
- ↑ Vanita Kohli-Khandekar (Business Standard)
- ↑ DreamDTH: The final two changes are the reversal of (Zee’s) decision to drop the ‘Big’ brand prefix for two of its channels. Big Magic and Big Ganga will remain on air with the same name it currently has. (sic)
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