Big Magic

For the predecessor of Big Magic, see Imagine Showbiz.

2011–2015	2015–2025	2025–present

Big Magic is a Hindi general entertainment channel owned by Zee since 2016, which acquired it from Reliance Broadcast Network (part of Reliance Anil Dhirubhai Ambani Group) alongside Big Ganga. Reliance Broadcast Network had, in turn, acquired Imagine Showbiz from Turner India in 2011 and renamed it to Big Magic.

Big Magic

2011–2015

2015–2025

White Version

Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in December 2018 and January 2019, several channels such as Star Utsav, Zee Anmol, Sony Pal and Rishtey from four big Indian broadcasters (Star, Zee, Sony and Viacom18) that had been running on DD Free Dish, the government-owned free-of-cost satellite TV platform, were removed from DD Free Dish on 1 March 2019. However, Big Magic was not removed and continues to run on the platform.

Since DD Free Dish commands the highest percentage of TV viewers in India’s Hindi-speaking rural areas, Big Magic, along with the hitherto little-known free-to-air channel Dangal, has become one of the most-watched TV channels in the country.

2025–present

Designer:  Unknown

Typography:  DM Sans Regular

Launched:  7 June 2025

Big Magic introduced a new logo on 19 July 2025, retaining the yellow color scheme of the former Big Magic logo, while it also now uses different shades of yellow as its color scheme.

Alternate logo

social media avatar

Zee Magic

2017 (unused)

Big Magic was originally to be renamed as Zee Magic in November 2017, but was unable to acquire licences from the Indian Ministry of Information and Broadcasting at the time. However, after it obtained a licence for the Bhojpuri movie channel Zee Biskope, Zee decided against renaming the channel in October 2019.