- For the predecessor of Big Magic, see Imagine Showbiz.
Big Magic is a Hindi general entertainment channel (GEC) owned by Zee since 2016, which acquired it from Reliance Broadcast Network (part of Reliance Anil Dhirubhai Ambani Group) alongside Big Ganga. Reliance Broadcast Network had, in turn, acquired Imagine Showbiz from Turner India in 2011 and renamed it to Big Magic.
Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in December 2018 and January 2019, several channels such as Star Utsav, Zee Anmol, Sony Pal and Rishtey from four big Indian broadcasters (Star, Zee, Sony and Viacom18) that had been running on DD Free Dish, the government-owned free-of-cost satellite TV platform, were removed from DD Free Dish on 1 March 2019. However, Big Magic was not removed and continues to run on the platform.
Since DD Free Dish commands the highest percentage of TV viewers in India’s Hindi-speaking rural areas, Big Magic, along with the hitherto little-known free-to-air channel Dangal, has become one of the most-watched TV channels in the country.
Big Magic and Big Ganga were supposed to have been renamed to Zee Magic and Zee Ganga respectively in November 2017, but they were unable to acquire licences from India's Ministry of Information and Broadcasting at the time. However, after it obtained a licence for the Bhojpuri movie channel Zee Biskope, Zee decided against renaming the two Big channels in October 2019.
- Business Standard
- Campaign India
- Campaign India
- Vanita Kohli-Khandekar (Business Standard)
- DreamDTH: The final two changes are the reversal of (Zee’s) decision to drop the ‘Big’ brand prefix for two of its channels. Big Magic and Big Ganga will remain on air with the same name it currently has. (sic)
Hindi-language television channels
|General entertainment channels (GECs):
Major, pay-TV: Star Plus HD | Zee TV HD | SET/Sony TV HD | Colors HD | Sony Sab HD | Star Bharat HD | &TV HD | Big Magic1
Food, health and lifestyle channels:
Entertainment: Star One and Life OK HD | Zindagi | Imagine TV | 9X | Real TV | Zee Smile | Zee Next (Youth: Channel V)
1These channels are free on DD Free Dish but paid on cable and satellite TV platforms.
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales