If you look closely, you can see the number "11"
During 2010 it was announced that Big Ten would expand from eleven to twelve teams. This made the need for a new logo apparent. However, the new logo reflects the number "10", rather than the number "11".
The new logo was finally revealed on December 13, 2010. It will be launched with the 2011-2012 academic year. The new logo was created by Pentagram.
Big Ten Conference
| East Division:|
Big Ten Network (49%)