This page only shows primary logo variants.
For other related logos and images, see:
/Icons /Other Icons


MSN Search (2000) Windows Live Search logo Live Search logo Bing 2009 Bing 2013 Bing 2016 Bing April 2020
2000–2006 2006–2007 2007–2009 2009–2013 2013–2016 2016–present April 2020

MSN Search


MSN Search (2000)

Windows Live Search


Windows Live Search logo

The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 11, 2006, replacing MSN Search.

Live Search


Live Search logo

On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search.



Bing 2009

In 2008, Microsoft recognised that there would be a brand issue as long as the word "Live" remained in the name.[1] As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. Brand New ranked this the worst logo of 2009.

2013 (unused)

Bing logo unused

Just a few months before the new logo came out, another logo was unveiled on April 29, 2013, at the Design Day 2013 event. The logo can be seen here, at 30:18.


Bing 2013

Bing revealed a new logo on September 17, 2013, & was rolled out in the following weeks. It was still used on the website for a short time after the 2016 logo was introduced.


Bing 2016

A new Bing logo was launched on January 14, 2016. Used in tandem with the previous logo until February 2016.

April 2020

Bing April 2020

A new logo influenced by Microsoft's Fluent Design language was launched on April 1, 2020. This logo was only used for two days and the previous logo went back into use on April 3, 2020.

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