Logopedia
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1938–1948 1948–1963 1963–1990 1990–2004 2004–2008
1938–1948 1948–1963 1963–1990 1990–2004 2004–2008
2008–2011 2011–2014 2014–2023 2023–present
2008–2011 2011–2014 2014–2023 2023–present

1938–1948[]

Birds Eye (1938)

1948–1963[]

Birds Eye Old

1963–1990[]

Birds Eye UK (1963)

1990–2004[]

Birds Eye (1990)

2004–2008[]

Birds Eye logo 2004
Designer:  Brewer-Riddiford
Carter Wong Design
Typography:  Formata Std Medium Italic
(modified)
Launched:  2004

Birds Eye (UK & Ireland), Iglo and Findus (Italy) were given matching logos and identities in 2004 designed by Brewer-Riddiford and Carter Wong Design, discontinuing Birds Eye's classic bird logo used since 1938.

2008–2011[]

Birds Eye logo
Designer:  Jones Knowles Ritchie
Typography:  Unknown
Launched:  2008

2011–2014[]

Birds Eye 2011 logo
Designer:  Unknown
Typography:  Unknown
Launched:  2011

2014–2023[]

Birdseye2014
Designer:  Jones Knowles Ritchie
Typography:  Unknown
Launched:  2014

2023–present[]

Birds Eye UK 2023
Designer:  Unknown
Typography:  Unknown
Launched:  June 2023
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See also[]

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