The official logo was launched on the 27th July 2019 during the Commonwealth Social festival at Centenary Square. It was designed by local agency RBL, based in Royal Leamington Spa.
The emblem is a stylised "B" monogram, formed by blue-yellow gradient lines that represent the venue locations throughout Birmingham and the West Midlands, tying the locations together to form the "B" shape.
This emblem is also the first to use the new branding for the Commonwealth Games Federation, now branded as Commonwealth Sport. It also unveiled its official slogan: Games for Everyone.