2003–2006 | 2006–2008 | 2008–2012 | 2012–November 2015 |
The Amp
2003–2006
Bliss was first named The Amp, was launched on 17 April 2003.
It was dropped and replaced by a classic pop channel Bliss in 2 March 2006 because although the channel had a loyal fan base, it simply failed to reach out to a wide enough audience and wasn't cost effective.
Bliss
2006–2008
Bliss replaced The Amp in March 2006. It aired popular beloved blissful music, unlike the pop songs on the other radio channels. The logo was gold with a shiny brush handwriting detail and a roughly drawn strip underneath.
2008–2012
In 2008, CSC Media Group relaunched Bliss after it became unavailable to watch for a few months. The logo was white with a blue tinted outline and separated letters.
2012–November 2015
In 2012, a volunteer posted to the media company about developing a new logo for Bliss. The logo kept the fading baby blue but there were a few copyright issues with this logo, as it looks too similar to the logo of a popular breastfeeding brand. In November 2015, Bliss was losing popularity and wasn't making enough money to stay up so the company had to be shut down.