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| 2003–2006 | 2006–2008 | 2008–2012 | 2012–November 2015 |
The Amp
2003–2006
Bliss was first named The Amp, was launched on 17 April 2003.
It was dropped and replaced by a classic pop channel Bliss in 2 March 2006 because although the channel had a loyal fan base, it simply failed to reach out to a wide enough audience and wasn't cost effective.
Bliss
2006–2008
Bliss replaced The Amp in 2 March 2006. It aired popular beloved blissful music, unlike the pop songs on the other radio channels. The logo was gold with a shiny brush handwriting detail and a roughly drawn strip underneath.
2008–2012
In 2008, CSC Media Group relaunched Bliss after it became unavailable to watch for a few months. The logo was white with a blue tinted outline and separated letters.
2012–November 2015
In 2012, a volunteer posted to the media company about developing a new logo for Bliss. The logo kept the fading baby blue but there were a few copyright issues with this logo, as it looks too similar to the logo of a popular breastfeeding brand. In November 2015, Bliss was losing popularity and wasn't making enough money to stay up so the company had to be shut down.
