Bob's was founded in 1952 by the American-Brazilian tennis champion Robert Falkenburg.
1952-1960[]
The first logo was consisted by a cup of ice cream with cherries.
1960-1970[]
The first change of its logo was formed by a stylized lettering.
1970-1988[]
A new and more consistent lettering was added by a pattern of thick and thin stripes.
1988-2002[]
The logotype from the former logo gained a straight and curved contour. This logo worked together with the 1970s logo in its first years in advertizing.
1988-199?[]
In the first phase of the brand, the logo kept the stripes from the former logo, maintaining a greater consistency and extending the pattern to more applications on its branding, principally on packaging. It lasted until mid-1990s, where it began to be only working with the main logo itself.
2002-2014[]
Designer:
Unknown
Typography:
ITC Officina Sans Bold (burgers)
Launched:
Unknown
Storefront horizontal logo (2002-2016)
Storefront horizontal alternate logo (2002-2016)
Storefront logo (2002-2009)
Storefront logo (2009–present)
This was the biggest change on Bob's logo, created on its 50th anniversary. It included a cartoonish style and added the colors blue and yellow (what leads slightly to Burger King's logo, which, one decade later, became its latest major competitor in the Brazilian market). During this logo's usage, all its stores had the sign 'Bob's Burgers' on their façades, with the intention to internationalize the brand.
