Logopedia
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Logopedia
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Contents

1952-1960 1960-1970 1970-1988 1988-2002 2002-2014 2014-present
1952-1960 1960-1970 1970-1988 1988-2002 2002-2014 2014-present

Bob's was founded in 1952 by the American-Brazilian tennis champion Robert Falkenburg.

1952-1960

Bobslogo1952.png

The first logo was consisted by a cup of ice cream with cherries.

1960-1970

Bobs1960s.png

The first change of its logo was formed by a stylized lettering.

1970-1988

Bobs1970s.svg

A new and more consistent lettering was added by a pattern of thick and thin stripes.

1988-2002

Bobslogo1990.png

The logotype from the former logo gained a straight and curved contour. This logo worked together with the 1970s logo in its first years in advertizing.

1988-mid-199?

Bobslogo1988.png

In the first phase of the brand, the logo kept the stripes from the former logo, maintaining a greater consistency and extending the pattern to more applications on its branding, principally on packaging. It lasted until mid-1990s, where it began to be only working with the main logo itself.

2002-2014

Bobs2002.svg
Designer:  Unknown
Typography:  ITC Officina Sans Bold (burgers)
Launched:  Unknown

This was the biggest change on Bob's logo, created on its 50th anniversary. It included a cartoonish style and added the colors blue and yellow (what leads slightly to Burger King's logo, which, one decade later, became its latest major competitor in the Brazilian market). During this logo's usage, all its stores had the sign 'Bob's Burgers' on their façades, with the intention to internationalize the brand.

2014-present

Bobslogo2014.png
Designer:  Tátil Design de Ideias
Typography:  Custom
Launched:  Unknown

From this rebrand, the name 'Bob's Burgers' is no longer used in its stores.

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