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Boomerang (also known as Boomerang from Cartoon Network) is a cable television channel and an on-demand service. The television channel showcases "classic" cartoons (1930s to 1980s), but also shows in the current (and former) Cartoon Network lineup like Teen Titans Go! and The Amazing World of Gumball. The brand began as a programming block on Cartoon Network (1992) and later launched as a channel (2000) and then an app (2017).


Designer:  Primal Screen
Typography:  Rat Fink Casual
Launched:  April 1, 2000

Boomerang spun off as its own channel on April 1, 2000. The logo consisted of a "B" that resembled a blue boomerang with the rest of the text in a retro font. This logo was originally designed by Primal Screen. The Cartoon Network logo was changed in 2010 to an outline-less version of the logo. This logo was still seen on Adult Swim's sign-off bumper from 2014 to 2019.


Boomerang 2015.svg
Designer:  Primal Screen
Typography:  Teaspoon
Launched:  January 19, 2015

On January 19, 2015, the logo was replaced by a new modern logo consisting of a capitalized "B" in the center of the box with the Boomerang text on the two sides of the box. This was the first time in almost 15 years where the logo redesigned. The latest rebrand was also created by Primal Screen for the second time.