Boost Mobile is a wireless telecommunications brand used by two independent companies in Australia and the United States.
2001–2008[]
Designer:
Unknown
Typography:
Unknown
Launched:
June 23, 2001
Horizontal variant
Boost Mobile was introduced as a prepaid service of Nextel (later merged into Sprint) on June 23, 2001.
2008–2024[]
2008–2020, 2023–2024[]
Designer:
ATTIK
Typography:
Unknown
Launched:
February 22, 2008
Horizontal variant
Horizontal variant #2
Boost Mobile received its first overhaul on February 22, 2008. This move, courtesy of creative agency ATTIK, was made to "better match its youth-oriented appeal."[1] Despite Boost Mobile changing its logo after Dish Network's purchase in 2020, this logo is still used at many of its stores, as well as in Australia due to separate ownership.
This logo was reintroduced in late 2023.
2020–2023[]
Designer:
Unknown
Typography:
Unknown
Launched:
July 1, 2020
Horizontal variant
Horizontal variant #2
In the wake of its buyout by Dish Network from T-Mobile's now-defunct Sprint, the 2008 logo received a makeover at the beginning of July 2020. The wordmark was now permanently made dark gray (it was formerly used by variants of the previous logo), and the icon was "connected" together, while carrying the stylized "i" from Dish's current logo, signifying the alliance between the 2. Additionally, this also led to the launch of a new division of Dish (Dish Wireless, LLC).